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The Open Mobile Summit 2016 29 - 30 November, 2016|Mission Bay Conference Center|San Francisco, USA

The Biggest B2C Mobile Event in America for Mobile Product, UX/Design and Mobile Marketing Executives

Digital product, mobile marketing, UX and Design executives will meet at the Open Mobile Summit on November 29-30 in San Francisco. Now in its 8th year, this event draws together the most influential B2C brands, mobile-first companies and app-idols. It’s the definitive mobile consumer event, no other conference gives you such a complete view of the mobile world.

Over 425 already confirmed, with new attendees from:


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New speakers just announced for 2016! Mobile trailblazers and Leading B2C Brands take to the stage, don't miss presentations from:

SpeakerName
Andrew Vaughan

Hyatt Hotels Corporation

Chief Product Officer, Real Time Analytics

SpeakerName
Farhan Siddiqi

McDonald's

VP Global Digital Experience

SpeakerName
Marie Floyd

Wells Fargo

SVP Digital Customer Experience

SpeakerName
Doug Reston

GoDaddy

SVP Design and Mobile

SpeakerName
Gary Shapiro

Consumer Technology Association

President and CEO

Ashley Lewis
Ashley Lewis

Dollar Shave Club

Director of Product

SpeakerName
Daniel Bernard

USA TODAY Network

Chief Product Officer

SpeakerName
Craig Parfitt

Expedia

Sr. Director, Product and Partner Services

SpeakerName
Blake Barnes

Instagram

Director, Product Management

Home Depot
Paul Gaffney

Home Depot

SVP Information Technology

SpeakerName
Ben Smith

Hulu

SVP Experience

Jennifer Wong
Jennifer Wong

Honest Company

Head of Mobile

Don't miss out register now

Over 425 already attending. Click here to register now

A 2-day agenda designed to solve the key issues facing the mobile industry

  • Bridge the gap between digital and physical: Provide a seamless mobile experience to your customers, complete with new services and new sources of revenue
  • Get to grips with new ways to communicate: Discover how innovations in machine learning, artificial intelligence, augmented reality and bots are set to impact brand strategies and transform consumers’ lives
  • Push users to convert in-app: Optimize the mobile customer journey - improve discovery, inspire stickiness, increase loyalty and ramp up transactions
  • Validate, assess, redesign: Extract granular insights from user data and turn behavioral analytics and testing methodologies into tangible results and ROI
  • Be inspired by the latest in UX and connected design: Tackle the future of customer interaction, connected platform factors and user interface features
  • Inspire collaboration across development, design and marketing: Gain traction, wow your audience and galvanize your customers

Agenda Overview

Day One, 29th November - 7:30am - 9:00pm

PLENARY KEYNOTE SESSIONS

State of the Union Address – Innovation in Mobile

Physical and Digital: Make the Most of Data to Perfect the Art of Omni-channel

Embrace Mobile Lifestyles: TV in Your Pocket

Discuss the Approach to the Universal Web: A New Era for Mobile

A Study in Mobile Growth: How to Become Your Customers Ritual

TRACK 1 – MOBILE PRODUCT STRATEGIES TRACK 2 – GO TO MARKET AND APP ENGAGEMENT

Must-Have Apps: Re-Engage your Users

The Fluid App Experience: Acquisition, Activation and Retention

Machine Learning Implementation for a Better Outstanding Customer Experience

Your App is Not an Isolated Citadel… Connect it to Your all Your Other Marketing Channels to Take Over the World

From Awareness and Discovery to Consideration and Transaction – Why Understanding the Full Journey is Key

Engagement Marketing: Hear Case-Studies and Success Stories

Have We All Become a Bit App-Happy? The Resurgence of Mobile Web

Creative Mobile Advertising – Find Your Inspiration!

Exploit Marketing Analytics to Build a Multidimensional View of the Customer

Day Two, 30th November - 7:30am - 4:30pm

PLENARY KEYNOTE SESSIONS

Design For “Me” in the Automation Age - What happens when Form Follows Me?

The Decline of Mobile Apps - What Next?

The Age of the Bot: What Does This Applied Artificial Technology Mean for Your Branded Mobile Experience?

TRACK 1 – MOBILE PRODUCT STRATEGIES TRACK 2 – UX, DESIGN AND NEW TECHNOLOGY

Validate Your Product via Behavioural Analytics and Testing Methodologies

Designing with people, not for them: Insights from Boeing’s Customer Advisory Board

Sometimes you have to slow down to speed up: Ensure you’re set for rapid feature innovation by maintaining a clean codebase

Developing a Cross Platform Strategy: Designing Beyond Mobile and Desktop

Going Global: Expanding Beyond Home Territories

App-based HR: Rethinking The UX of Performance Development @ GE

The Future of Voice: What Next?

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Over 425 already attending. Click here to register now

Eight reasons this is the world’s number one mobile event

1

Stellar Industry Reputation: The Open Mobile Summit is in its eight year. 500+ delegates will attend. Is it worth frittering you budget on some risky new event riding the latest trend? Tried, trusted, revered, the Open Mobile Summit promises to deliver the mobile networking experience you’ve been waiting for.

2

For mobile and digital product executives, there is no better event than the Open Mobile Summit. Hundreds of Chief Product Officers, SVPs, VPs and Heads of Product will be there. Make sure you are too!

3

At the Summit, hear from the most innovative minds in the B2C space. Nowhere else, will you get such a wealth of enriching knowledge, from industry insiders ready and willing to share. Learn from their experiences, take their advice and apply to your own business strategies.

4

For the first time ever, we’re bringing product managers, marketing executives and UX designers together, under one roof. The synergy between these departments is vital to the continued evolution of mobile.

5

Tailor-make your own conference experience: Everybody has different business backgrounds and networking needs. Three tracks and 25+ sessions to choose from means that you can build your own, personalized two-day agenda.

6

A truly horizontal conference: More than ninety speakers from key industry verticals will be there. From traditional bricks and mortar retail, publishing, financial services, sports brands, marketing agencies, app-idols, mobile-first companies and more, no other mobile event gives you this level of diversity.

7

Fully interactive: Demos, fire-side chats, audience Q&As, to-do-lists, plus a little on-stage controversy thrown in for good measure. Come along and be inspired by the dynamic interplay between speakers and delegates. Death by PowerPoint this isn’t!

8

More is, well...more: And this year we’re giving you much, much more. More networking space for your, more lunchtime workshops, an immersive, engaging exhibition, more mobile related disciplines... Then, to wrap things up we’ll be throwing a glamorous cocktail party – ideal for more relaxed networking

Don't miss out register now

Over 425 already attending. Click here to register now

The perfect location, a mix of attendees and additional content means you get real value for money

  • Experience gives rise to an industry first! The Summit has been running for eight years, but this is the first time product managers, UX designers and marketers have assembled under one roof. This is networking and learning on steroids! Can you afford not to be there?
  • The largest, and most senior, mobile event for digital product executives in North America. Join 500+ C-Level mobile product and marketing executives from the most influential consumer-facing brands, mobile-first companies, and app-idols.
  • Transform your new understanding into actionable ideas: The mobile ecosystem is diversifying more each day, increasing its complexity. Attend the summit, and meet people adept at simplifying the arcane.
  • Deepen your knowledge, enhance your brand, and increase its competitiveness: More delegates than ever lock the Open Mobile summit dates into their calendar – a year in advance! Why? Because they understand the value being at the beating heart of the mobile industry – for two whole days – brings; and that attending this event is a must.
  • The gap between the digital and physical worlds is closing fast. As the distinction blurs how can brands capitalize by providing a winning mobile experience? Find out how to position your brand in the midst of this fast-changing paradigm. And discover new ways to engage your customers, invigorate their experience, and ensure a seamless user journey for them.

Don't miss out register now

Over 425 already attending. Click here to register now

Meet 500+ senior mobile trailblazers from a wide variety of industry verticals

By attending you’ll mingle with Chiefs, SVPs, VPs from backgrounds in:

  • Product/Product Management
  • Ecommerce
  • Digital
  • UX
  • Marketing
  • IT/Technology
  • Analytics

These senior executives come from a vibrant mix of industry verticals:

  • Retailers – old and new!
  • Banks, insurance and financial services
  • Hotels, airlines and travel sites
  • Publishers, media and content providers (gaming and music)
  • Entertainment and Sports
  • Food and transport
  • Telcos and device manufacturers
  • Solution providers and tech companies
  • Social media platforms and aggregators

Don't miss out register now

Over 425 already attending. Click here to register now

This is the premier event to meet mobile product and marketing gurus from a wide range of B2C brands and companies.

You’ll meet:

adobe
akqa
amazon
amc_theatre
american_express
appboy
apptimize
argodesign
baidu
baypay_forum
bloomberg_media
boeing
branch
capital_one
cbs_interactive
chatbots_magazine
cirque_du_soleil
cloud_car
comcast
consumer_technology_association
critical_mass
daimler
danone
delta
dog_vacay
dollar_shave_club
expedia
facebook
financial_times
gap
general_electric
godaddy
google
groupon
grubhub
guess
home_depot
honest_company
hulu
hyatt
hyphenate
imgur
insert
instagram
intel
kik
location_based_marketing_association
m_c_saatchi_mobile
macys
marriott
maveron
mcdonalds
motorola_solutions
nfl
offer_up
poshmark
r_ga
realtor_com
samsung
segment_com
sephora
sprig
swrve
td_bank
the_guardian
the_huffington_post
the_new_york_times
time_inc
trip_advisor
trisect
turner_sports
unilever
urban_airship
us_cellular
usa_today_network
usaa
venmo
vf
washington_post
wells_fargo
wired
women_in_wireless
woodforrest

Don't miss out register now

Over 425 already attending. Click here to register now

We have a track record of proven success in providing top-level mobile forums

Check out the video from last year’s conference and take a virtual walk around the expo hall

Don't miss out register now

Over 425 already attending. Click here to register now