The centre of the mobile consumer ecosystem
The Open Mobile Summit is the definitive industry summit for the leaders of the new converged mobile economy. Together we explore how to build, and monetize, the open mobile Internet.
The Open Mobile Summit Agenda 2014
8.45-9.00am Chairman's Welcome - Alberto Yepex, MD, Trident Capital
9.00-9.25am Mobile Education: Beyond the Chalk
The founder of EA and Digital Chocolate will review lessons learned from the last round of mobile apps and point to new trends and growth opportunities, including IF, a ground-breaking new kind of educational game for tablets and other devices.
9.25-9.50am Fireside Chat with Bill Malloy: Mobile on Steroids
The mobile executive who likes to stay out of the spotlight, is making a rare appearance at The Open Mobile Summit. Bringing a wealth of experience and opinion on the carrier-advertising convergence zone, Bill will enlighten us with a unique viewpoint as the man who sees it all.
9.50-10.15am The End of Mobile Marketing as We Know It: Are You Ready for the Shift?
The mobile marketing train has left the station. Mobile is now a central component to any marketing campaign.
- Is the ad industry ready for “the next tidal wave of change” that’s coming, namely, mobile and social?
- The future of media: Get to grips with how advertising is shifting and how that might affect existing media companies
- Capitalize on the shift. How do you move from the one-time campaigns to long-term customer engagement in 2013 and beyond?
10.15-10.50am COFFEE BREAK
10.50-11.30am The Race for 4G LTE Monetization Heats Up: Video and Beyond
As 4G LTE rolls out nationwide, where is the value in today's mobile internet ecosystem?
- How will the mobile advertising ecosystem evolve to generate new revenue streams?
- Will mobile TV be a key driver in video delivery to mobile devices
- Will data as a service platforms give rise to new applications
- Will the content delivery value chain be transformed by toll-free data plans?
Moderator: Dan Deeney, CEO, Aetherpal
11.30-11.55am Mobile Shopping: Innovations are Transforming Retail
With access to powerful tools that combine digital and physical assets and put more information in the hands of customers, mobile is changing the way customers shop.
- Understanding big data. How can it power new and improved shopping services?
- The online vs in-store boundaries are blurring. How is the mobile revolution impacting retail?
- Personalizing the shopping experience. How re-tooling shopping can offer customers the personalized interactive mobile experience they expect.
11.55am-12.35pm The Future of Device Design: The Post-Smartphone Era
A new age of mobile design is upon us. What will replace the "black slab" touchscreen uniformity of smartphones and tablets?
- Changes in design - How will the future smartphone design impact the consumer electronics market and the definition of ‘mobile’ space?
- How will end-users communicate, consume content, and work in the next few years? A look at smart devices for enterprise use cases.
- As the ever expanding network of mobile devices surrounds our day, how to interact with the internet-of-things? How will the mechanics of privacy change?
Rick Osterloh, Senior Vice President, Product Management, Motorola Mobility
Jan Uddenfeldt, Senior Technology Advisor to CEO, Sony Mobile
Mark Rolston, Chief Creative Officer, Frog Design
Ro McNally, VP Device Technology, Verizon Wireless
Moderator: Angela McIntyre, Research Director, Gartner
|Track 1: Commerce and Advertising||Track 2: Wireless Technology and Digital Lifestyle|
|Chair: Liz Kerton, President, The Telecom Council of Silicon Valley|
|2.00pm-2.40pm Commerce: Don’t Miss the Mobile Juggernaut||2.00-2.40pm Fashionable Technology: Wearables Hit the Streets:|
|The gap between the physical and the digital world continues to narrow at the speed of LTE, and mobile is increasingly influencing the deals, service, and the level of trust consumers expect.
Johnna Marcus, Director of Mobile & Digital Store Marketing, Sephora
Gokul Rajaram, Product Engineering Lead, Square
Brendon Kraham, Product Strategy, Google
Moderator: John Occhipinti, partner, Relay Ventures
From Google Glass to smart watches and health sensors, the age of wearable technology is here. But how will wearable re-program mobile strategy?
Preparing for the Mobile Majority: Five Ways Consumers Will Demand More from Mobile
|2.40-2.55pm Mobile Innovation and Execution: Bridging the Gap.|
Mobile plays an increasingly critical role in every stage of the customer lifecycle, but Mobile advertising, SMS campaigns and mobile web sites won't be enough to compete in the mobile majority, as simply being found when customers call upon you doesn't drive long-term gratification.
Coleen Carey, Director of Product Marketing, Urban Airship
|The world is full of great ideas, but many never see the commercial light of day. What are the common mistakes people make in converting their ideas to realities? How can those mistakes be avoided?
David Foos, CEO, Room 5
|2.55-3.30pm Wallet Wars Uncovered: Who and What Will Drive Mobile Payments?||2.55-3.30pm Making Car Connections: Is it App-ceptable?|
|The mobile payments industry is on fire, investment opportunities abound, and new and innovative solutions are continuously emerging. Who will claim victory? What factors will convert this welterweight industry into a serious contender?
Malcolm Nunes, Senior Manager, Financial Services, The Home Depot
Dodd Roberts, Senior Executive, Merchant Customer Exchange (MCX)
Moderator: Gloria Colgan, MD, Market Platform Dynamics
|As automakers increasingly build platforms to host their apps, developers are showing an increasingly positive interest. How much will developers have to invest to build an in-vehicle app?
Henry Bzeih, Head of Connected Car / CTO, Kia Motors
Ken Durand, Vice President, Innovation & Business Development, M2M, Ericsson
Geoff Snyder, Director of Automotive, Pandora
Moderator: Charles Golvin, Independent industry analyst and advisor
|3.30-4.00pm COFFEE BREAK|
The Mobile Customer Experience: The Future of Branding
|4.00-4.35pm Not Your Dad’s Sporting Event: Using Mobile to Convert a Lost Generation into Fans|
|Slow out of starting gate, in 2013 mobile advertising is now speeding down the highway with realistic ROI. What will it take to bring the big $ to the mobile platform?
Scott Kelliher, Chief Development Officer, AOL
Dave Marsey, EVP, Managing Director of DigitasLBi San Francisco, DigitasLBi
Greg Consiglio, President & Chief Operating Officer, Viggle
Moderator: Larry Weber, Chairman and CEO, Racepoint Group
Live sports enthusiasts are getting older. Each year the average age of spectators increases by one year. And so far, the sport's industry has failed to use digital technology to capture young viewers.
|4.35-5.05pm Redefining the Mobile Market in Latin America||4.35-5pm Solving Urban Issues With Technology: The Future Belongs to Smart Cities|
Telefónica Digital and Bango are redefining the mobile market in Latin America, through a deep partnership with the Firefox Open Web Device initiative. This session will discuss:
Disruption through innovation continues to drive their relationship as they look to provide mobile customers with new ways to discover and purchase content, by leveraging the power and flexibility of operator billing.Ray Anderson, CEO, Bango
Sue Igoe, Head of Business Developments, Telefónica Digital
|From boosting economic growth to improving urban congestion, Palo Alto is using smart technologies to address pressing urban challenges.
Interviewer: Mark Lowenstein, MD, Mobile Ecosystem
|5.05-5.40pm Contextual Apps: Experience the Hyper-personalized||5pm-5.40pm mHealth: Pushing the Needle Forward in Transforming Health Care|
|Unlike the old days when you had to ask your personal assistant to order the car, remove the yellow M&Ms, and get the latte order the perfect temperature, the new personal assistants know what you want before you do!
Eric Singley, VP Consumer and Product, Yelp
Roman Karachinsky, CEO, News 360
Paul Davison, CEO, Highlight
Moderator: Sharon Wienbar, MD, Scale Venture
|Mobile health has the capacity to provide health care at the right time and place, fundamentally transforming the way we manage our health, including chronic conditions, saving time, improving communication, and presenting opportunities to impact how health care is delivered.
Halle Tecco, Co-Founder and CEO, Rock Health
Ron Gutman, CEO, Health Tap
Moderator: Harry Wang, Director Health and Mobile, Park Associates
9.00 - 9.15 Chairmans Welcome
Larry Weber, Chairman and CEO, Racepoint Group
Keynote Presentations - Day Two
9.15-9.40am: The Future of OS: Let's get More Open
9.40-10.10am Future of Mobile Ecosystem - Where are we Heading?
The days of earning a return on hardware are numbered. To earn a decent return over the next 5-10 years, companies will need to make a difference to the way users live their digital lives on mobile devices. Fortunes change fast in mobile, and while iOS and Android are on top now, that could rapidly change as they are not without significant weaknesses. Of the challengers, Microsoft and Yahoo! are, by far, the most exciting.
10.10-10.55am COFFEE BREAK
10.55-11.35am Couch Wars: The Fight for 2nd Screen and Mobile Video Perfection
Mobile viewing is booming with over 73 million mobile video viewers nationwide and one big fight remains for the ultimate prize: The heart of every home, the family room TV. Does mobile have the edge?
- Companion viewing and the new second screen - How can on-demand mobile video services be synced with companion platforms to please both the die-hard fans as well as the casual viewers?
- Sharing and Collaboration. - Tech pretenders are finding ways to share and collaborate with traditional TV content providers. Why do they care to play ball?
- Content syndication - How can providers distribute across platforms while preserving experience quality and build customer loyalty?
- Viewing and profile data - How will new mobile metrics open the door to winning big TV advertising dollars?
Rich Riley, CEO, Shazam
Greg Consiglio, President & Chief Operating Officer,Viggle
Rob Gelick, SVP Digital Platform, CBS Interactive
Jesse Redniss, Chief Stratgey Officer, Mass Relevance (Formerly NBC Universal)
Ryan Spoon, SVP Product Development, ESPN
Moderator: Paul Sloan, Editor in Chief, CNET News
11.35am-12.00pm Fireside Chat: Encouraging Innovation in Large Enterprises
- Explore how to bridge the gap between the giants of the mobile world and the many new innovative start-ups that are disrupting the market
- How established companies can spark an innovation mindset in their employees
12.00-12.25pm The Changing Face of Design: A Digital Extension of Ourselves
Mobile devices and interaction are rapidly shifting. We currently feel hand held device means mobile, but the future presents ideas of entire interactive and connected rooms.
- What are consumers looking for in their devices? What is meaningful to them?
- What’s next in user interfaces: Click, touch, swipe, talk, gesture, and other cool stuff that will change our interactions with mobile?
- Without the current boundaries imposed on mobile, what could the mobile environment look like in the next decade?
|Track 3: Mobile Enterprise, IT, and Business||Track 4: Future of Apps and Mobile Services|
|2.00-2.40pm Enterprise Mobility: How Can it Contribute to Productivity?||2.00-2.40pm Mobile First: Experience and Engagement Design|
|Mobile devices are driving a transformation as large as the arrival of the internet. The initial experimentation phase is over but companies are struggling to achieve massive productivity gains using mobility.
Beth Tschida, AVP Global Channels & Integration, Metlife
Chris Walker, GM Tablet, Intel
Andrew Barendecht, Innovation and Colllaboration Manager, Genesis RTS
Moderator: Dan Woods, CIO Columnist, Forbes
|As brands, social networks, and more firms move to a mobile-first strategy, what are the keys to success in mobile experience design?
Lars Fjeldsoe-Nielsen, Head of Mobile, Dropbox
Brandon Lucas, GM Mobile, Black Entertainment TV
David Engberg, CTO, Evernote
Moderator: Owen Thomas, Editor in Chief, ReadWrite
|2.40-3.15pm Big Data/Open Data: Where is the Money in Mobile Data?||2.40-2.55pm Increasing ROI of Mobile Video with Haptics|
|With more mobile devices than people on the earth, there are significant opportunities to use mobile data to target consumers more effectively.
Rishi Diwan, VP, Head of Product Management, Sports, SAP Labs LLC
Rachel Kalmar, Data Scientist, Misfit Wearables
Ron Gutman, CEO, Health Tap
Moderator: Maribel Lopez, Principal Analyst, Lopez Research
Attendees will learn how integrating haptics, improves the quality of user experience of mobile video resulting in stronger reactions, greater persuasion, and increased recall. The speaker will also discuss a practical approach to implementation, and existing technologies that support haptic video.
|2.55-3.10pm Future of Mobile Imaging|
|Glimpse into imaging technologies on the horizon that will completely change how consumers interact with their mobile devices, including facial recognition and gesture control, for mobile devices now and in the future.
Todd Peters, President of North America, ArcSoft
|3.15-3.45pm COFFEE BREAK|
|3.45-4.20pm The Cloud Grows Up||3.45-4.00pm Mobile Retargeting for Apps|
|A variety of business models and partnership opportunities exist in the cloud space. What does the cloud services value chain and market opportunity look like? Who is best positioned to deliver?
Jay Zaveri, VP Product, CloudOn
Roy Tuvey, CEO, Wandera
Jesse Lindeman, Sr. Director of Product Management, MobileIron
Moderator - Boris Bogatin, Operating Partner, Lumia Capital
Increase revenue and win back dormant app users
John Rankin, VP of International Sales, Trademob
|4.00-4.15pm Mobile Trends from Asia and the Effect the App Economy|
Get an insight into the mobile business models and practices in China and East Asia.
|4.20-4.55pm Crowd Funding and the Impact on New Product Innovation||4.15-4.55pm TV Everywhere: The Mobile vs Broadcast Battle|
Rewards-based crowd funding has the potential to quickly turn new ideas into reality. This panel session will focus on the latest trends in this space, the pros and cons of various approaches, and how crowdfunding affects product innovation.
Michael Janse, Director Corporate Development , ARM
William Bull, Founder, Quake Labs
Brian Birtwistle, COO, Crowdtilt
Moderator: Lyon Wong, Partner, Lightspeed Ventures
|The demand for spontaneous access to video content, a higher-quality user experience, and more convergent mobile services has mobile network operators scrambling to keep up. What is the response?
Scott Maddux, GM AWE, Bottle Rocket
Moderator: Ryan Koontz, MD, Woodside Capital Partners
|4.55-5.40pm Winning App Design- The Importance of Context for Innovation and Engagement|
Courtney Guertin, CTO & Co-Founder, Kiip
Moderator: Ravi Mhatre, Partner, Lightspeed Ventures
The Application of Innovation: Mobile Apps Set to Shake up Traditional Industries
8.40-8.50am Chairman's Opening Remarks - Welcome to Appcelerate
8.50-9.35am Opening Panel: The Invasion of the Apps - Mobile Service Apps Disrupt Traditional Industries
Explore how new services are being offered by apps by utilising the intuituve data of the mobile platform
- How will this further disrupt traditional service environments?
- Understand the innovative revenue and transactional business models that today's mobile offerings are lauching to monetise their app service
- No more banners! Can content and great services really be the future of the app economy?
Moderator: Tim Chang, Managing Director, Mayfield Fund
9.35-9.55am Mastering Monetization: The Building Blocks for the Ultimate Ad-supported Revenue Model
Understand the mobile advertising ecosystem and how to create a viable revenue stream through ad-supported apps and successfully acquire users through mobile advertising.
App Idols - User Experience
9.55-10.10am The Mobile Age of Hotel Reservations: The New Way to Get a Room
In the largest and most profitable category of e-commerce, HotelTonight walks the hotel booking high wire without a website net.
10.10-10.25am Going Places with a Better Understanding of the Mobile Experience
Get to to the foundations of how people use their phones to build a user experience that will engage your customers.
10.25-10.55am Morning Coffee Break
10.55-11.10am Mastering the Social Gaming User Experience
Deliver a customised user experience for gamers that can be rolled out on scale.
11.10-11.25pm Get the Greatest Results From Your App
Hear how this former TV station has innovated in its mobile offering to become one of the most recognised sports results based apps in the US.
11.25-12.10pm User Experience Breakouts
|Unique Opportunities and Challenges: Designing Developing World Technology||Mobile UX: Building the Value Proposition|
|TV Everywhere and Second Screen: The Next Level||OnePlatform Foundation - Making Android Open|
App Idols - Monetisation
1.35-1.50pm Making Mobile Money: Using a Unique Mobile Experience to Drive Sustainable Revenue
In a multiscreen environment, mobile becomes the cornerstone of distribution strategies. Re-focus to build and monetize mobile experiences for today’s interactive TV viewer.
1.50-2.05pm The Evolution of Mobile User Acquisition
How are emerging mobile-only businesses driving changes to user acquisition?
2.05-2.20pm Making the Most of Moments
Mobile is becoming a big part of our daily lives. We use these devices to increase productivity, chill with entertainment, finding recipes, tracking health/fitness, and more. These moments make up our day and it's now possible to find the happy moments and instances of achievement in each one of these activities.
Kiip tracks over 500 million moments a month across 1,500 apps to surprise and delight people when they accomplish an achievement.
2.20-2.35pm What’s the Forecast? The Global Outlook for Mobile Revenue
With a vision to expand internationally and monetize ad sales, using both weather and consumer data to drive revenue from The Weather Channel’s mobile business.
2.35-3.20pm Monetisation Breakouts
|Google: The Search for New Innovations in Mobile Advertising|
|In App Purchasing and the New Frontier for App Revenues||Distimo: Analyse the Potential of Your Mobile App|
3.20-3.40pm Afternoon Coffee Break
App Idols - Engagement & Scale
3.40-3.55pm Redefining Engagement: Is Discovery the New Search?
Innovation at Poshmark is generating a massive community of fashionistas and restyling commerce.
3.55-4.10pm What Will it Take to Mainstream Ridesharing?
The face of urban travel is changing with new legislation and the power of the mobile phone. Hear how Sidecar are preparing for a travel revolution.
4.10-4.25pm Successful Scaling on Mobile: What are the Risks and Challenges?
With more than 200 million registered users and more than 70 million listening every month, Pandora has cracked the code on how to maintain and evolve mobile apps when you have tens of millions of users.
4.25-4.40pm Fostering the Interactive Experience Through Mobile Technology
Smart devices have changed the way consumers engage with TV shows and make purchasing decisions. Now, we must connect the intense story-telling power of TV with the personal and intent-based behavior of digital.
4.40-5.25pm Engagement & Scale breakouts
|Mobile Retargeting for Apps - Increase Revenue and Win Back Dormant App Users||Dive into Cross-Platform with Objective-C
|Zappos Breakout TBC|