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The 2016 Agenda: A Winning Mobile Product and Marketing Strategy

This agenda has just been released and we’re currently selecting the industry’s brightest minds to speak. If you’d like to get involved, please email helen@openmobilemedia.com

Overview

Day One, 29th November - 7:30am - 9:00pm

The Decline of Apps: Find Out What’s Next

Transforming Traditional Brands: Blending Physical and Digital

Plus - More Keynote Presentations from Chief Product Officers and SVPs of Product to be Announced Soon – Download the brochure now to be kept updated

Product Track Marketing Track

Must-have Apps: Reengaging your Users

Making an App go from Zero to Hero

Personalization: Machine Learning and the Customer Experience

The App Experience: Acquisition, Activation and Retention

The Full Journey: Awareness, Discovery, Consideration, Transaction

Mobile Advertising: Get More Creative

Monetization: Validate the Value of Mobile by Pushing Users to Convert in-App

The Era of Engagement Marketing

The Resurgence of The Mobile Web

Analytics: Achieve a Multidimensional View of the Customer

Day Two, 30th November - 7:30am - 4:30pm

The Age of the Bot: Applied Artificial Technology

Ad Blocking on Mobile: Consumers Push Back


Plus - More Keynote Presentations from Chief Product Officers and SVPs of Product to be Announced Soon – Download the brochure now to be kept updated

Product Track UX/Design Track

Moving from Bricks to Clicks

Developing a Cross Platform Strategy

Behavioural Analytics and Testing Methodologies

Make the Most of Each Platform: Designing for Android vs iOS

Going Global: Expanding Beyond Home Territories

The Future of Voice: What Next?

Apps for Enterprise

IoT: Closing The Physical To Digital Gap

Overview

Day One, 29th November - 7:30am - 9:00pm

The Decline of Apps: Find Out What’s Next

Transforming Traditional Brands: Blending Physical and Digital

Plus - More Keynote Presentations from Chief Product Officers and SVPs of Product to be Announced Soon – Download the brochure now to be kept updated

Product Track Marketing Track

Must-have Apps: Reengaging your Users

Making an App go from Zero to Hero

Personalization: Machine Learning and the Customer Experience

The App Experience: Acquisition, Activation and Retention

The Full Journey: Awareness, Discovery, Consideration, Transaction

Mobile Advertising: Get More Creative

Monetization: Validate the Value of Mobile by Pushing Users to Convert in-App

The Era of Engagement Marketing

The Resurgence of The Mobile Web

Analytics: Achieve a Multidimensional View of the Customer

Day Two, 30th November - 7:30am - 4:30pm

The Age of the Bot: Applied Artificial Technology

Ad Blocking on Mobile: Consumers Push Back


Plus - More Keynote Presentations from Chief Product Officers and SVPs of Product to be Announced Soon – Download the brochure now to be kept updated

Product Track UX/Design Track

Moving from Bricks to Clicks

Developing a Cross Platform Strategy

Behavioural Analytics and Testing Methodologies

Make the Most of Each Platform: Designing for Android vs iOS

Going Global: Expanding Beyond Home Territories

The Future of Voice: What Next?

Apps for Enterprise

IoT: Closing The Physical To Digital Gap

Download your brochure here

Latest Speaker Announcements • Complete Agenda • Attendee breakdown • Discount Codes

Day One, 29th November - 7:30am - 9:00pm

PLEANARY KEYNOTE PRESENTATIONS

Opening Keynote Presentation:  State of the Union Address – Innovation in Mobile

  • Where innovation meets reality: An evaluation of the top tech trends for 2016
  • What are CEOs really thinking when it comes to mobile?
  • Find out how sensors and IoT are genuinely changing peoples’ lives
  • Hear real-life examples of successes and failures in the world of mobile engagement

LogoGary Shapiro President & CEO Consumer Technology Association

Physical and Digital: Make the Most of Data to Perfect the Art of Omni-channel

The transformative process to ‘mobile and digital’ has impacted some of the best-loved brands the hardest. For traditional brands sorting the hype from reality when it comes the potential of mobile is costly but offers huge advantages.

  • Drill deeper to make sense of data – Mobile is just one piece of the multi-touchpoint puzzle. Find out can be done with great minds and algorithms to deliver a knockout, data-led omni-channel experience.
  • Connect and Convert – Many companies still lack well-integrated content and commerce. Hardly a surprise then that an embarrassing 60% of consumers report inconsistencies in their multichannel brand experiences. Find out how to avoid the mistakes the majority are making, and sharpen your competitive edge.
  • Analysis and attribution - Data-driven marketing is one of the most effective ways of gaining real value from budgets and CMOs have it at the top of their agenda. Hear from experts how to maximize your mobile data drive and make real sense of it.

LogoPaul Gaffney SVP Information Technology Home Depot

LogoMatthew Witt EVP, Director of Brand Experiences TRISECT

LogoAndrew Vaughan Chief Product Officer, Real Time Analytics Hyatt Hotels Corporation

Sponsored Keynote Presentation

LogoSpeaker TBC PayPal

Networking Coffee Break

Embrace Mobile Lifestyles: TV in Your Pocket

  • Consumers are really living mobile lifestyles, leveraging devices for all aspects of their daily lives. What does that mean when it comes to entertainment?  
  • TV and Mobile:  Why are people using mobile devices to watch TV?  What’s the next iteration and what does the future look like?
  • How do you provide continuity of content across platforms and get users engaged – and retained - on different platforms and devices
  • How do you ensure mobile is at the core of your overall strategy and ensure your product offering, recommendations and user interfaces are consistent across all channels? 

LogoBen Smith SVP Experience Hulu

Discuss the Approach to the Universal Web: A New Era for Mobile

  • Find out to build for mobile and instant articles
  • Discover how to develop meaningful relationships with users
  • Get tips for leveraging distribution
  • Hear how to create positive experiences, both small and large

LogoDaniel Bernard Chief Product Officer USA TODAY Network

A Study in Mobile Growth: How to Become Your Customers Ritual

Hear real results from Appboy clients and how brands successfully keep their audience engaged with creative marketing messages.

  • Expert tips for essential onboarding
  • Inside advice on leveraging multiple channels
  • Get creative with engagement efforts
  • Start experimenting and iterate quickly

LogoMyles Kleeger CRO Appboy

Networking Lunch Break

Download your brochure here

Latest Speaker Announcements • Complete Agenda • Attendee breakdown • Discount Codes

TRACK 1
MOBILE PRODUCT STRATEGIES
TRACK 2
GO TO MARKET AND APP ENGAGEMENT

Must-Have Apps: Re-Engage your Users

Last year, 69% of the growth in mobile-app usage came from existing users – triple the previous year. Retention is big business. So why do so many brands put new customer acquisition first? Discover new strategies to inspire your engaged customers, and keep them buying from you.

  • Identify your ‘super users’, analyze their behaviour, and implement ways to replicate your engagement across your customer base
  • From ‘free’ to ‘paid-for’ products – conversion rates remain low. Find ways to identify the obstacles. A confused use path? Too much friction at checkout? Learn from ‘super user’ and ‘casual users’ profile data comparisons, and assess where and how to make necessary improvements
  • Bridging the gap between product development and marketing takes effort. Discover why high-level communication is vital to app success
  • Plus, find out how behavioural insights on customers benefit all teams striving to achieve better market penetration

LogoFarhan Siddiqi VP Global Digital Experience McDonald’s

LogoJay Schneider VP Digital Experience Disney Parks & Resorts Digital

LogoAjay Arora VP Product Imgur

The Fluid App Experience: Acquisition, Activation and Retention

Throughout brand interaction, many customers will switch devices. Tracking this behavior and maintaining the logical flow of the customer journey is essential to avoid revenue loss through abandonment. Understanding the nuances of evolving use behavior throughout the lifecycle of an app is also key to ensuring customers keep coming back?

  • Find out how to use contextual, social and personal data to create more targeted, relevant mobile app experiences.
  • Acquire, engage, grow - Set up mechanisms to take customers seamlessly through each app lifecycle stage
  • Learn how to create a positive and enriched, personalized experience throughout the app user’s journey
  • Combined device linking, location-based marketing and analytics to deliver a more customer-centric marketing approach
  • Find out how, through improved understanding of your target audience, how to engage at precisely the right moment to enhance user experience and ultimately drive mobile growth

LogoJessica Randazza Head of Marketing, Early Life Nutrition, Danone

LogoBill Schneider Senior Director of Product Marketing Urban Airship

Machine Learning Implementation for a Better Outstanding Customer Experience

More incisive algorithms mean that machines to getting faster and better at learning. Discover how to best implement AI, and fuse it with human insight to deliver the ultimate personalized app experience.

  • Learn how app features, content and layout can be intuitively ‘machine shaped’ in line with prior user interactions and buying history
  • Examine what this new tech progression looks like, and assess the ‘IQ’ of your machine learning to see how it compares to competitor ‘intelligence’
  • Improve and implement app personalization steps before full machine learning, such as self-identification, is introduced

LogoRichard Ting Chief Experience Officer R/GA

Your App is Not an Isolated Citadel… Connect it to Your all Your Other Marketing Channels to Take Over the World

As apps have evolved into a powerful channel for small and large brands, marketers often think of apps as an independent product vs. a piece in a larger strategy of brand marketing. While apps deliver higher engagement purchase and retention, they have much higher customer acquisition prices and less established marketing tactics outside of paid app installs.

  • Stop seeing your app as a separate entity and view it as part of a larger unified brand strategy, tied into existing channels like e-mail, websites, SEM, SEM or discount referral programs.
  • Hear examples of how successful brands like Jet, Pinterest, WSJ have blended apps seamlessly into their overall marketing strategy and get insights into the results they achieved
  • Get best practices for brand marketers looking to market the app as part of a larger marketing campaign

LogoMada Seghete Co-Founder Branch

Networking Coffee Break

From Awareness and Discovery to Consideration and Transaction – Why Understanding the Full Journey is Key

With app stores are more crowded and cluttered than ever, consumers’ have lost their enthusiasm to explore. Examine new ways to usher consumers all the way through the sales funnel and secure conversions.

  • Immediately bring users into the most valued part of your product. And discover how to – through deep links, mobile SEO, and progressive onboarding tips – increase discoverability and hugely improve user engagement
  • Encouraging customers to move from browsing to completing a transaction is half art and half science. Find out from data what the key trigger points are and learn what others are doing to reduce friction and speed up the conversion process
  • Plus: discover how to build personalized discovery and recommendation experiences?

LogoAngela Wise Head of Product Sprig

LogoMarie Floyd SVP Customer Experience Wells Fargo

LogoGadi Weiszlovits Lahav Head of Product Financial Times

Creative Mobile Advertising – Find Your Inspiration!

As marketers and their agencies invest more in the mobile channel, striking the balance between data-driven targeting and creativity remains a challenge. Find out how other brands pinpoint and maintain happy equilibrium.

  • Discover how to creatively engage the user on mobile with a balance of video, sound, gamification, and killer content that will drive ROI through the roof!
  • Explore behavioural interaction data such as app Indexing and click-throughs; weigh findings up with attitudinal responses such as brand recall and purchase intent, and allocate value to your campaigns
  • Learn what new technologies are out there to help counter fraud, like automated bots simulating ad displays and banner clicks Engage audiences with cross-device marketing strategies to increase segmentation and boost creativity.

LogoSarah Epps Lead Product Marketing Manager Facebook

LogoGenevieve Owyang Director of Mobile Marketing realtor.com

Have We All Become a Bit App-Happy? The Resurgence of Mobile Web

In order to make a premium mobile product people want on their home screens, brands spend large sums of time and money. Then comes the time to look realistically at the ensuing customer journey...

  • Explore how your users interact with your app, and therefore your brand. Invest in new data strategies to learn what your customers like and what they don’t
  • With apps being further simplified, it’s important to look at what can be done with mobile web. Discover what developers are doing with basic html, JavaScript and service workers to improve customer experiences and take the bumps out of their journeys
  • From initial capture to sequential steps that lead to actionable results, examine your brand experience from the customer point of view, and introduce new ideas to keep them engaged and ensure their loyalty
  • Tying content together. Find out how to use deep links to fuse app and browser experiences and ensure smoother transitions

LogoSarah Schmalbach Senior Product Manager, Mobile Innovation Lab, The Guardian

LogoDanny Bernstein Director, Global Product Partnerships Google

LogoSudev Balakrishnan SVP Product Grubhub

LogoScott Havens Global Head of Digital Bloomberg Media

Engagement Marketing: Hear Case-Studies and Success Stories

The internet has changed how products and services are promoted and sold. Social and mobile growth have given impetus to an unprecedented shift away from mass and transactional marketing styles toward Engagement Marketing. A new era for brands, the focus isn’t on shifting product per se, but building lifelong relationships with customers.

  • Across multiple channels, learn how to achieve continuous customer engagement, inspiring a continued relationship by being genuinely useful, relevant, entertaining and engaging.
  • Learn from brand case studies how to re-engage your existing customers with new, exciting and sharply targeted digital experiences
  • Get a handle on exactly the type of nuanced content your users want. Go granular with the data and give them an experience they won’t forget, and will want to come back for time and again.

LogoNick Strada Group Creative Director AKQA

Monetization: Drive in-App Conversions and Validate the Value of Mobile

Building apps is one thing. Monetizing them is another. Mobile phones generate their own unique type of friction when it comes to users completing transactions – particularly where physical and high value goods are involved. Pinpointing the barriers and introducing ways to resolve them should be a business-critical priority for brands.

  • From browsing behaviour through to basket checkout, find new ways to reinvigorate your user experience and boost conversion rates
  • Time is of the essence. Study your customer data and look for buying patterns that will help you engage at the right moments and improve your sales
  • Discover the simplest and most efficient mobile payment methods. Which ones work best for your business, and what role could advanced payment systems, such as biometrics, play in improving your app’s monetization capabilities?
  • One tap, or multiple? Is reducing the number of taps really the best way to improve engagement and conversions, or is it an unnecessary development obsession. Hear from the experts about how much is too many and how little too few when it comes to app use and screen friction

Speakers TBC

Exploit Marketing Analytics to Build a Multidimensional View of the Customer

Nobody wants a broken link in the chain. Making sure your mobile experience dovetails with other devices is part and parcel of mastering omni-channel. Get it right, and the rewards are better engaged, more trusting and loyal customers.

  • Get to grips with key data metrics is essential for the delivery of a relevant user experience. Hear about the importance of attribution and deep data analysis in omni-channel engagement
  • Understanding people's daily habits and rituals is key to creating more relevant messaging and targeted marketing. Hear about different ways to leverage the data to ensure the brand consumer cycle remains fluid and transparent.
  • Creating authentic, flexible, personalized messages is what every brand wants to do, and what every successful brand does. Find out how to make best use of your audience data, to segment according to behavioral activity, then start a meaningful conversation.
  • Cookie gathering alternatives – when it comes to mobile, what are they? From location-based data to payment information, discover new ways to track and evaluate your customers’ cross-platform journeys.
  • Associating Value: Find out how to delineate mobile performance and make the case for mobile investment

LogoEric Mugnier SVP North America M&C Saatchi Mobile

LogoGuillaume Cabane VP Growth Segment.com

Making an App go from Zero to Hero

Whether it is an extension of an existing app or fresh out of product development, ready to market, getting noticed during and after launch is tougher than ever. Learn some great tricks, tips and tactics for nudging your brand’s product above the parapet.

  • Making sure it’s discoverable. Don’t make the mistake of launching on the wrong platform. Assess and analyze target audiences to ensure app store optimization from the outset
  • Growth hacking. Doing it the right way. Tempting as it is to accelerate market testing, a rational approach is better than going at it like a bull in a china shop. Hear from those who have hacked their way to success with a laser-focused approach
  • The mobile web is changing. Find out how to engage and capture new customers before ushering them into your full feature app experience, and winning their loyal custom

LogoAnjali Malik Strategic Partner Development Manage Google Play

Networking Drinks Party — Sponsored by PayPal

Download your brochure here

Latest Speaker Announcements • Complete Agenda • Attendee breakdown • Discount Codes

Day Two, 30th November - 7:30am - 4:30pm

PLEANARY KEYNOTE PRESENTATIONS

Design For “Me” in the Automation Age - What happens when Form Follows Me?

  • Understand how the era of quantification, digitization and automation will impact the world of product and experience design
  • Bridge the Gap between the analog and digital Meta Me and find out how services driven by machine intelligence, ubiquitous computing and invisible interfaces can be brought together
  • Half Man-Half Machine – Where and when will we allow AI to take control and where will this new UX archetype lead?

LogoMark Rolston Founder and Chief Creative Argo Design

The Decline of Mobile Apps - What Next?

Smartphone users are comfortable with a dozen or so daily apps that support key functionalities. If app adoption is in decline, what next?

  • Team up or go it alone? Big partnerships are happening, such as Uber within Facebook Messenger. Is the app ecosystem likely to consolidate into a just handful of major players? Hear more on what the future holds
  • Chat bots and AI are on the rise…Will they replace apps, or are they just an extension of what’s already there? One thing is certain: they’re smarter than ever, and they’re getting involved in your conversations. Find out how major brands are using AI to amaze and engage their customers, ramping up revenue as a by-product
  • Internet of Things – Everybody’s talking about it, but not much has happened...yet! How soon will IoT successfully close the gap between the physical and digital worlds? And how will it influence customer journeys? Learn more when we look at some of the most interesting case studies from 2016

LogoBeth Diaz VP Audience Development and Analytics Washington Post

LogoMatthew Schulz Lead Mobile Strategy Manager USAA

LogoSudev Balakrishnan SVP Product Grubhub

Networking Coffee Break

The Age of the Bot: What Does This Applied Artificial Technology Mean for Your Branded Mobile Experience?

Artificial Intelligence is not new, but the underlying technologies are faster and approaching the point where their explosive potential uses are being realized and put to use. That’s right; AI is entering a commercialization phase. Every product and industry sector is being reimagined through the lens of AI and an AI-first approach. Installable, scalable, cost-effective...the implications for brands are scarily far reaching.

  • Find out why chat is the next big platform and the role bots in chat platforms
  • As bots get scaled up and start taking on the roles of people, what impact will this have on human resources, and consumer perceptions of mobile?
  • Hear winning examples of how brands are integrating bots – what does it look and feel like? Will they have the personal touch?
  • Hear from leading brands how quickly they expect to see ROI on their chatbot and AI investments.
  • Find out more about how slick UX design enables in-depth, natural customer communications with bots

LogoTapan Bhat Chief Product Officer realtor.com

LogoLaura Newton Product Manager, Bot Platform Kik Interactive, Inc.

LogoSophie Charlotte Moatti Founder Product That Counts

Ad Blocking on Mobile: Consumers Push Back

Around half-a-billion people, or a quarter of the world’s smartphone users, are actively blocking ads on the mobile web. It’s a major headache for the publishing industry, which relies on ad-generated revenue to stay afloat. With mobile platforms and walled gardens failing to provide refuge for publishers, what’s next in store for a beleaguered sector stuck in a never-ending game of ‘cat and mouse’?

  • Find out how brands and agencies are adapting content, and methods of delivery, to circumvent ad blocking and thereby continue to attract both users and advertisers
  • Hear more on the value of advertising to publishers and find out how they are adapting their subscriptions models to encourage readers to accept consumer advertising

Speakers TBC

Networking Lunch Break

Download your brochure here

Latest Speaker Announcements • Complete Agenda • Attendee breakdown • Discount Codes

TRACK 1
MOBILE PRODUCT STRATEGIES
TRACK 2
UX, DESIGN AND NEW TECHNOLOGY

Validate Your Product via Behavioural Analytics and Testing Methodologies

Now that it’s possible to know what users of your app are up to, what do you plan on doing with the data? Find out how to make well-founded product and marketing decisions off the back of the fresh surge of inbound behavior information?

  • Through analytics, find out how to evaluate the effect A/B testing of UI changes, alongside content changes, has on user behavior
  • What degree of segmentation represents the sweet spot for your business’ overall marketing and engagement push? Examine ways to classify users into behavioural segments and discover how your product can be customized for each one.
  • Once you’ve got an app full of content how do you logically and fairly validate the effectiveness of the content and layout features?

LogoJazz Singh Director of Product, Mobile and Connected NFL Media

LogoJulia Beizer Head of Product The Huffington Post

LogoBlake Barnes Director, Product Management Instagram

Designing with people, not for them: Insights from Boeing’s Customer Advisory Board

  • What role should customers play in the design process? Hear how Boeing works with 17 airlines through its Customer Advisory Board
  • Discover how collaboration and transparency can transform approval ratings among users
  • Understand what it takes to leverage customer engagement in order to lower churn and ultimately reduce development costs

LogoAryk Moore Chief UX Designer, Boeing

Sometimes you have to slow down to speed up: Ensure you’re set for rapid feature innovation by maintaining a clean codebase

In this presentation you’ll hear how NYT decided to halt feature development on specific products in order to rewrite the codebase. These decisions haven’t come easy…

  • Avoid a bloated and messy codebase riddled with performance issues and lay the foundations for innovation
  • Get advice on how to keep up with functional and design ecosystems and support for the actively changing editing inputs in the newsroom
  • Find out what factors were considered when making these decisions and how they made the case across the organization

LogoKate Harris Director of Product The New York Times

LogoToni Cruthirds Product Manager The New York Times

Developing a Cross Platform Strategy: Designing Beyond Mobile and Desktop

There’s been an explosion in the number of screen-oriented devices being used by consumers. Phones, tables, desktops, connected TVs, and home hubs.

  • In the face of this device deluge, where should brands draw the line when it comes to platform design?
  • What are some of the best methods currently being used in the design process to streamline cross platform functionality?
  • Getting to grips with delivering a seamless device transition is a top priority for product developers and UX designers. How far are they along the route to creating experiences that can be dropped on one device and picked up on another? And which brands are doing the best job so far?
  • UX design has become pivotal to the success of apps. Consumers are increasingly impatient, and will drop an app at the first hint of a glitch. In this track, find out how intelligently mapped out UX design, and iterative testing, is essential for in reducing or eradicating user frustration

LogoDoug Reston SVP, Design & Mobile GoDaddy

LogoLukas Sliwka CTO Grindr

LogoMonica Farrar Miller Senior UX Designer CloudCar

Going Global: Expanding Beyond Home Territories

Find out how your product might fare in new territories and explore ways to overcome cultural barriers and accelerate adoption rates.

  • Discover new, exciting ways of segmenting that will give you granular detail you previously could only dream of
  • Learn new research methodologies that will enable you to understand new markets. From in-situ research teams to outbound, in-depth and market research partnerships, get the information you need to understand your audience, and respond appropriately to their needs
  • Hear from experts that study the markets. Learn what it means to evaluate tried and tested rollout approaches, and discover how to secure a new user base of customers ready to explore or switch to your optimized app experience

LogoJosh Fenn Senior Marketing Manager Baidu

The Future of Voice: What Next?

Now that Siri, Alexa and OK Google have become commonplace, where to next? Another perfect storm of market conditions is already on the way, presaging a second wave of virtual personal assistants and conversational interfaces more intelligent and capable than their recent predecessors.

  • Machines are on the rise, and they’re learning fast. Assess the impact devices such as Amazon Echo and Siri have had. How has it impacted the average consumer’s life so far? Find out if people think this technology is more style than substance and hear what applications machine learning and voice recognition technologies may have in the future
  • What opportunities lay in the pipeline for brands as search speeds up, adoption grows, and valuable new data gets harvested

LogoDagny Prietom VP Product Platform & UX Time Inc.

Networking Coffee Break

From Bricks to Clicks: How Are Brands Straddling Digital and Physical Realms Adapting to a Changing Environment?

Retail reinvention is a slow process. And while the on-going debate as to ‘what’s the best experience – online or retail?’ continues, in steps ‘mobile’ adding a new and unique flavor of complexity to the retail mix.

  • Hear about the importance of omni-channel solutions in relation to consumer spend. What are retail brands doing to drive a seamless experience across touchpoints, and how are they integrating offline and online experiences to capitalize?
  • Many traditional retail brands have recently prioritised mobile to generate all-new services and create lucrative new revenue streams. Discover which key mobile-specific features have been successful so far, and which companies have been using them

Speakers TBC

Designing for Android vs. iOS? Learn How to Get the Most Out of Each Platform.

How best should you go about designing an app that’s optimized for both iOS and Android users? What UX and UI considerations come into play, and how is it possible to ensure a comparable experience on both devices?

  • Both platforms have unique functional differences. Does this mean an expanded product team, or should one team be able to handle both with equal flair and skill?
  • Discover the material differences between the two user interfaces, and what the experience of one can teach the other. Which industries favour one OS over the other, and what impact this has on conversion rates?
  • Are Android and iOS users completely different creatures, or the same but with a penchant for a different device? Find out why knowing this is important from the development stages right through to marketing
  • Put the platform at the heart of your design: Discover why it’s crucial to know usage types, limitations and user differences on these two platforms to deliver the ultimate user experience on both

Speakers TBC

Designing for the Enterprise: What are the product considerations?

To ensure a robust, business ready app for enterprise use, extra special care needs to be taken.

  • Examine enterprise security concerns and requirements. What do you need to do to ensure your app complies with their business and security protocols? Find out what the key concerns of chief execs are at the enterprise app level.
  • Hear what people really think about customer involvement in enterprise level app development. How much, if any, access should customers have to the creation of the app development process, and why?
  • Learn about best practises and protocols should be for integration via APIs into other existing business tools and products. What security considerations might arise in the integration process, plus what should the API strategy be, to ensure maximum value to the enterprise?

Speakers TBC

IoT: Closing The Physical To Digital Gap

Mobile has always been thought of as a personal tool. With the rapid increase in connected homes, smart transport and IoT devices, mobile products will become only as powerful as the digital entities with which they integrate.

  • Take full advantage of open APIs: Find out how to embellish and empower your own products by incorporating the functionality of products and services from other brands. Next, educate your external stakeholders on the key benefits of those APIs and win their approval
  • Using third parties, both as an enhancing element and distribution channel for your app, find out how to leverage developer portals, as well as create your own
  • How mobile can increase real footfall in connected retail? Hear winning tales of truly integrated mobile-physical experiences from leading retailers who have done it

Speakers TBC

Day One, 29th November - 7:30am - 9:00pm

PLEANARY KEYNOTE PRESENTATIONS

Opening Keynote Presentation:  State of the Union Address – Innovation in Mobile

  • Where innovation meets reality: An evaluation of the top tech trends for 2016
  • What are CEOs really thinking when it comes to mobile?
  • Find out how sensors and IoT are genuinely changing peoples’ lives
  • Hear real-life examples of successes and failures in the world of mobile engagement

LogoGary Shapiro President & CEO Consumer Technology Association

Physical and Digital: Make the Most of Data to Perfect the Art of Omni-channel

The transformative process to ‘mobile and digital’ has impacted some of the best-loved brands the hardest. For traditional brands sorting the hype from reality when it comes the potential of mobile is costly but offers huge advantages.

  • Drill deeper to make sense of data – Mobile is just one piece of the multi-touchpoint puzzle. Find out can be done with great minds and algorithms to deliver a knockout, data-led omni-channel experience.
  • Connect and Convert – Many companies still lack well-integrated content and commerce. Hardly a surprise then that an embarrassing 60% of consumers report inconsistencies in their multichannel brand experiences. Find out how to avoid the mistakes the majority are making, and sharpen your competitive edge.
  • Analysis and attribution - Data-driven marketing is one of the most effective ways of gaining real value from budgets and CMOs have it at the top of their agenda. Hear from experts how to maximize your mobile data drive and make real sense of it.

LogoPaul Gaffney SVP Information Technology Home Depot

LogoMatthew Witt EVP, Director of Brand Experiences TRISECT

LogoAndrew Vaughan Chief Product Officer, Real Time Analytics Hyatt Hotels Corporation

Sponsored Keynote Presentation

LogoSpeaker TBC PayPal

Networking Coffee Break

Embrace Mobile Lifestyles: TV in Your Pocket

  • Consumers are really living mobile lifestyles, leveraging devices for all aspects of their daily lives. What does that mean when it comes to entertainment?  
  • TV and Mobile:  Why are people using mobile devices to watch TV?  What’s the next iteration and what does the future look like?
  • How do you provide continuity of content across platforms and get users engaged – and retained - on different platforms and devices
  • How do you ensure mobile is at the core of your overall strategy and ensure your product offering, recommendations and user interfaces are consistent across all channels? 

LogoBen Smith SVP Experience Hulu

Discuss the Approach to the Universal Web: A New Era for Mobile

  • Find out to build for mobile and instant articles
  • Discover how to develop meaningful relationships with users
  • Get tips for leveraging distribution
  • Hear how to create positive experiences, both small and large

LogoDaniel Bernard Chief Product Officer USA TODAY Network

A Study in Mobile Growth: How to Become Your Customers Ritual

Hear real results from Appboy clients and how brands successfully keep their audience engaged with creative marketing messages.

  • Expert tips for essential onboarding
  • Inside advice on leveraging multiple channels
  • Get creative with engagement efforts
  • Start experimenting and iterate quickly

LogoMyles Kleeger CRO Appboy

Networking Lunch Break

Download your brochure here

Latest Speaker Announcements • Complete Agenda • Attendee breakdown • Discount Codes

TRACK 1
MOBILE PRODUCT STRATEGIES
TRACK 2
GO TO MARKET AND APP ENGAGEMENT

Must-Have Apps: Re-Engage your Users

Last year, 69% of the growth in mobile-app usage came from existing users – triple the previous year. Retention is big business. So why do so many brands put new customer acquisition first? Discover new strategies to inspire your engaged customers, and keep them buying from you.

  • Identify your ‘super users’, analyze their behaviour, and implement ways to replicate your engagement across your customer base
  • From ‘free’ to ‘paid-for’ products – conversion rates remain low. Find ways to identify the obstacles. A confused use path? Too much friction at checkout? Learn from ‘super user’ and ‘casual users’ profile data comparisons, and assess where and how to make necessary improvements
  • Bridging the gap between product development and marketing takes effort. Discover why high-level communication is vital to app success
  • Plus, find out how behavioural insights on customers benefit all teams striving to achieve better market penetration

LogoFarhan Siddiqi VP Global Digital Experience McDonald’s

LogoJay Schneider VP Digital Experience Disney Parks & Resorts Digital

LogoAjay Arora VP Product Imgur

The Fluid App Experience: Acquisition, Activation and Retention

Throughout brand interaction, many customers will switch devices. Tracking this behavior and maintaining the logical flow of the customer journey is essential to avoid revenue loss through abandonment. Understanding the nuances of evolving use behavior throughout the lifecycle of an app is also key to ensuring customers keep coming back?

  • Find out how to use contextual, social and personal data to create more targeted, relevant mobile app experiences.
  • Acquire, engage, grow - Set up mechanisms to take customers seamlessly through each app lifecycle stage
  • Learn how to create a positive and enriched, personalized experience throughout the app user’s journey
  • Combined device linking, location-based marketing and analytics to deliver a more customer-centric marketing approach
  • Find out how, through improved understanding of your target audience, how to engage at precisely the right moment to enhance user experience and ultimately drive mobile growth

LogoJessica Randazza Head of Marketing, Early Life Nutrition, Danone

LogoBill Schneider Senior Director of Product Marketing Urban Airship

Machine Learning Implementation for a Better Outstanding Customer Experience

More incisive algorithms mean that machines to getting faster and better at learning. Discover how to best implement AI, and fuse it with human insight to deliver the ultimate personalized app experience.

  • Learn how app features, content and layout can be intuitively ‘machine shaped’ in line with prior user interactions and buying history
  • Examine what this new tech progression looks like, and assess the ‘IQ’ of your machine learning to see how it compares to competitor ‘intelligence’
  • Improve and implement app personalization steps before full machine learning, such as self-identification, is introduced

LogoRichard Ting Chief Experience Officer R/GA

Your App is Not an Isolated Citadel… Connect it to Your all Your Other Marketing Channels to Take Over the World

As apps have evolved into a powerful channel for small and large brands, marketers often think of apps as an independent product vs. a piece in a larger strategy of brand marketing. While apps deliver higher engagement purchase and retention, they have much higher customer acquisition prices and less established marketing tactics outside of paid app installs.

  • Stop seeing your app as a separate entity and view it as part of a larger unified brand strategy, tied into existing channels like e-mail, websites, SEM, SEM or discount referral programs.
  • Hear examples of how successful brands like Jet, Pinterest, WSJ have blended apps seamlessly into their overall marketing strategy and get insights into the results they achieved
  • Get best practices for brand marketers looking to market the app as part of a larger marketing campaign

LogoMada Seghete Co-Founder Branch

Networking Coffee Break

From Awareness and Discovery to Consideration and Transaction – Why Understanding the Full Journey is Key

With app stores are more crowded and cluttered than ever, consumers’ have lost their enthusiasm to explore. Examine new ways to usher consumers all the way through the sales funnel and secure conversions.

  • Immediately bring users into the most valued part of your product. And discover how to – through deep links, mobile SEO, and progressive onboarding tips – increase discoverability and hugely improve user engagement
  • Encouraging customers to move from browsing to completing a transaction is half art and half science. Find out from data what the key trigger points are and learn what others are doing to reduce friction and speed up the conversion process
  • Plus: discover how to build personalized discovery and recommendation experiences?

LogoAngela Wise Head of Product Sprig

LogoMarie Floyd SVP Customer Experience Wells Fargo

LogoGadi Weiszlovits Lahav Head of Product Financial Times

Creative Mobile Advertising – Find Your Inspiration!

As marketers and their agencies invest more in the mobile channel, striking the balance between data-driven targeting and creativity remains a challenge. Find out how other brands pinpoint and maintain happy equilibrium.

  • Discover how to creatively engage the user on mobile with a balance of video, sound, gamification, and killer content that will drive ROI through the roof!
  • Explore behavioural interaction data such as app Indexing and click-throughs; weigh findings up with attitudinal responses such as brand recall and purchase intent, and allocate value to your campaigns
  • Learn what new technologies are out there to help counter fraud, like automated bots simulating ad displays and banner clicks Engage audiences with cross-device marketing strategies to increase segmentation and boost creativity.

LogoSarah Epps Lead Product Marketing Manager Facebook

LogoGenevieve Owyang Director of Mobile Marketing realtor.com

Have We All Become a Bit App-Happy? The Resurgence of Mobile Web

In order to make a premium mobile product people want on their home screens, brands spend large sums of time and money. Then comes the time to look realistically at the ensuing customer journey...

  • Explore how your users interact with your app, and therefore your brand. Invest in new data strategies to learn what your customers like and what they don’t
  • With apps being further simplified, it’s important to look at what can be done with mobile web. Discover what developers are doing with basic html, JavaScript and service workers to improve customer experiences and take the bumps out of their journeys
  • From initial capture to sequential steps that lead to actionable results, examine your brand experience from the customer point of view, and introduce new ideas to keep them engaged and ensure their loyalty
  • Tying content together. Find out how to use deep links to fuse app and browser experiences and ensure smoother transitions

LogoSarah Schmalbach Senior Product Manager, Mobile Innovation Lab, The Guardian

LogoDanny Bernstein Director, Global Product Partnerships Google

LogoSudev Balakrishnan SVP Product Grubhub

LogoScott Havens Global Head of Digital Bloomberg Media

Engagement Marketing: Hear Case-Studies and Success Stories

The internet has changed how products and services are promoted and sold. Social and mobile growth have given impetus to an unprecedented shift away from mass and transactional marketing styles toward Engagement Marketing. A new era for brands, the focus isn’t on shifting product per se, but building lifelong relationships with customers.

  • Across multiple channels, learn how to achieve continuous customer engagement, inspiring a continued relationship by being genuinely useful, relevant, entertaining and engaging.
  • Learn from brand case studies how to re-engage your existing customers with new, exciting and sharply targeted digital experiences
  • Get a handle on exactly the type of nuanced content your users want. Go granular with the data and give them an experience they won’t forget, and will want to come back for time and again.

LogoNick Strada Group Creative Director AKQA

Monetization: Drive in-App Conversions and Validate the Value of Mobile

Building apps is one thing. Monetizing them is another. Mobile phones generate their own unique type of friction when it comes to users completing transactions – particularly where physical and high value goods are involved. Pinpointing the barriers and introducing ways to resolve them should be a business-critical priority for brands.

  • From browsing behaviour through to basket checkout, find new ways to reinvigorate your user experience and boost conversion rates
  • Time is of the essence. Study your customer data and look for buying patterns that will help you engage at the right moments and improve your sales
  • Discover the simplest and most efficient mobile payment methods. Which ones work best for your business, and what role could advanced payment systems, such as biometrics, play in improving your app’s monetization capabilities?
  • One tap, or multiple? Is reducing the number of taps really the best way to improve engagement and conversions, or is it an unnecessary development obsession. Hear from the experts about how much is too many and how little too few when it comes to app use and screen friction

Speakers TBC

Exploit Marketing Analytics to Build a Multidimensional View of the Customer

Nobody wants a broken link in the chain. Making sure your mobile experience dovetails with other devices is part and parcel of mastering omni-channel. Get it right, and the rewards are better engaged, more trusting and loyal customers.

  • Get to grips with key data metrics is essential for the delivery of a relevant user experience. Hear about the importance of attribution and deep data analysis in omni-channel engagement
  • Understanding people's daily habits and rituals is key to creating more relevant messaging and targeted marketing. Hear about different ways to leverage the data to ensure the brand consumer cycle remains fluid and transparent.
  • Creating authentic, flexible, personalized messages is what every brand wants to do, and what every successful brand does. Find out how to make best use of your audience data, to segment according to behavioral activity, then start a meaningful conversation.
  • Cookie gathering alternatives – when it comes to mobile, what are they? From location-based data to payment information, discover new ways to track and evaluate your customers’ cross-platform journeys.
  • Associating Value: Find out how to delineate mobile performance and make the case for mobile investment

LogoEric Mugnier SVP North America M&C Saatchi Mobile

LogoGuillaume Cabane VP Growth Segment.com

Making an App go from Zero to Hero

Whether it is an extension of an existing app or fresh out of product development, ready to market, getting noticed during and after launch is tougher than ever. Learn some great tricks, tips and tactics for nudging your brand’s product above the parapet.

  • Making sure it’s discoverable. Don’t make the mistake of launching on the wrong platform. Assess and analyze target audiences to ensure app store optimization from the outset
  • Growth hacking. Doing it the right way. Tempting as it is to accelerate market testing, a rational approach is better than going at it like a bull in a china shop. Hear from those who have hacked their way to success with a laser-focused approach
  • The mobile web is changing. Find out how to engage and capture new customers before ushering them into your full feature app experience, and winning their loyal custom

LogoAnjali Malik Strategic Partner Development Manage Google Play

Networking Drinks Party — Sponsored by PayPal

Day Two, 30th November - 7:30am - 4:30pm

PLEANARY KEYNOTE PRESENTATIONS

Design For “Me” in the Automation Age - What happens when Form Follows Me?

  • Understand how the era of quantification, digitization and automation will impact the world of product and experience design
  • Bridge the Gap between the analog and digital Meta Me and find out how services driven by machine intelligence, ubiquitous computing and invisible interfaces can be brought together
  • Half Man-Half Machine – Where and when will we allow AI to take control and where will this new UX archetype lead?

LogoMark Rolston Founder and Chief Creative Argo Design

The Decline of Mobile Apps - What Next?

Smartphone users are comfortable with a dozen or so daily apps that support key functionalities. If app adoption is in decline, what next?

  • Team up or go it alone? Big partnerships are happening, such as Uber within Facebook Messenger. Is the app ecosystem likely to consolidate into a just handful of major players? Hear more on what the future holds
  • Chat bots and AI are on the rise…Will they replace apps, or are they just an extension of what’s already there? One thing is certain: they’re smarter than ever, and they’re getting involved in your conversations. Find out how major brands are using AI to amaze and engage their customers, ramping up revenue as a by-product
  • Internet of Things – Everybody’s talking about it, but not much has happened...yet! How soon will IoT successfully close the gap between the physical and digital worlds? And how will it influence customer journeys? Learn more when we look at some of the most interesting case studies from 2016

LogoBeth Diaz VP Audience Development and Analytics Washington Post

LogoMatthew Schulz Lead Mobile Strategy Manager USAA

LogoSudev Balakrishnan SVP Product Grubhub

Networking Coffee Break

The Age of the Bot: What Does This Applied Artificial Technology Mean for Your Branded Mobile Experience?

Artificial Intelligence is not new, but the underlying technologies are faster and approaching the point where their explosive potential uses are being realized and put to use. That’s right; AI is entering a commercialization phase. Every product and industry sector is being reimagined through the lens of AI and an AI-first approach. Installable, scalable, cost-effective...the implications for brands are scarily far reaching.

  • Find out why chat is the next big platform and the role bots in chat platforms
  • As bots get scaled up and start taking on the roles of people, what impact will this have on human resources, and consumer perceptions of mobile?
  • Hear winning examples of how brands are integrating bots – what does it look and feel like? Will they have the personal touch?
  • Hear from leading brands how quickly they expect to see ROI on their chatbot and AI investments.
  • Find out more about how slick UX design enables in-depth, natural customer communications with bots

LogoTapan Bhat Chief Product Officer realtor.com

LogoLaura Newton Product Manager, Bot Platform Kik Interactive, Inc.

LogoSophie Charlotte Moatti Founder Product That Counts

Ad Blocking on Mobile: Consumers Push Back

Around half-a-billion people, or a quarter of the world’s smartphone users, are actively blocking ads on the mobile web. It’s a major headache for the publishing industry, which relies on ad-generated revenue to stay afloat. With mobile platforms and walled gardens failing to provide refuge for publishers, what’s next in store for a beleaguered sector stuck in a never-ending game of ‘cat and mouse’?

  • Find out how brands and agencies are adapting content, and methods of delivery, to circumvent ad blocking and thereby continue to attract both users and advertisers
  • Hear more on the value of advertising to publishers and find out how they are adapting their subscriptions models to encourage readers to accept consumer advertising

Speakers TBC

Networking Lunch Break

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Latest Speaker Announcements • Complete Agenda • Attendee breakdown • Discount Codes

TRACK 1
MOBILE PRODUCT STRATEGIES
TRACK 2
UX, DESIGN AND NEW TECHNOLOGY

Validate Your Product via Behavioural Analytics and Testing Methodologies

Now that it’s possible to know what users of your app are up to, what do you plan on doing with the data? Find out how to make well-founded product and marketing decisions off the back of the fresh surge of inbound behavior information?

  • Through analytics, find out how to evaluate the effect A/B testing of UI changes, alongside content changes, has on user behavior
  • What degree of segmentation represents the sweet spot for your business’ overall marketing and engagement push? Examine ways to classify users into behavioural segments and discover how your product can be customized for each one.
  • Once you’ve got an app full of content how do you logically and fairly validate the effectiveness of the content and layout features?

LogoJazz Singh Director of Product, Mobile and Connected NFL Media

LogoJulia Beizer Head of Product The Huffington Post

LogoBlake Barnes Director, Product Management Instagram

Designing with people, not for them: Insights from Boeing’s Customer Advisory Board

  • What role should customers play in the design process? Hear how Boeing works with 17 airlines through its Customer Advisory Board
  • Discover how collaboration and transparency can transform approval ratings among users
  • Understand what it takes to leverage customer engagement in order to lower churn and ultimately reduce development costs

LogoAryk Moore Chief UX Designer, Boeing

Sometimes you have to slow down to speed up: Ensure you’re set for rapid feature innovation by maintaining a clean codebase

In this presentation you’ll hear how NYT decided to halt feature development on specific products in order to rewrite the codebase. These decisions haven’t come easy…

  • Avoid a bloated and messy codebase riddled with performance issues and lay the foundations for innovation
  • Get advice on how to keep up with functional and design ecosystems and support for the actively changing editing inputs in the newsroom
  • Find out what factors were considered when making these decisions and how they made the case across the organization

LogoKate Harris Director of Product The New York Times

LogoToni Cruthirds Product Manager The New York Times

Developing a Cross Platform Strategy: Designing Beyond Mobile and Desktop

There’s been an explosion in the number of screen-oriented devices being used by consumers. Phones, tables, desktops, connected TVs, and home hubs.

  • In the face of this device deluge, where should brands draw the line when it comes to platform design?
  • What are some of the best methods currently being used in the design process to streamline cross platform functionality?
  • Getting to grips with delivering a seamless device transition is a top priority for product developers and UX designers. How far are they along the route to creating experiences that can be dropped on one device and picked up on another? And which brands are doing the best job so far?
  • UX design has become pivotal to the success of apps. Consumers are increasingly impatient, and will drop an app at the first hint of a glitch. In this track, find out how intelligently mapped out UX design, and iterative testing, is essential for in reducing or eradicating user frustration

LogoDoug Reston SVP, Design & Mobile GoDaddy

LogoLukas Sliwka CTO Grindr

LogoMonica Farrar Miller Senior UX Designer CloudCar

Going Global: Expanding Beyond Home Territories

Find out how your product might fare in new territories and explore ways to overcome cultural barriers and accelerate adoption rates.

  • Discover new, exciting ways of segmenting that will give you granular detail you previously could only dream of
  • Learn new research methodologies that will enable you to understand new markets. From in-situ research teams to outbound, in-depth and market research partnerships, get the information you need to understand your audience, and respond appropriately to their needs
  • Hear from experts that study the markets. Learn what it means to evaluate tried and tested rollout approaches, and discover how to secure a new user base of customers ready to explore or switch to your optimized app experience

LogoJosh Fenn Senior Marketing Manager Baidu

The Future of Voice: What Next?

Now that Siri, Alexa and OK Google have become commonplace, where to next? Another perfect storm of market conditions is already on the way, presaging a second wave of virtual personal assistants and conversational interfaces more intelligent and capable than their recent predecessors.

  • Machines are on the rise, and they’re learning fast. Assess the impact devices such as Amazon Echo and Siri have had. How has it impacted the average consumer’s life so far? Find out if people think this technology is more style than substance and hear what applications machine learning and voice recognition technologies may have in the future
  • What opportunities lay in the pipeline for brands as search speeds up, adoption grows, and valuable new data gets harvested

LogoDagny Prietom VP Product Platform & UX Time Inc.

Networking Coffee Break

From Bricks to Clicks: How Are Brands Straddling Digital and Physical Realms Adapting to a Changing Environment?

Retail reinvention is a slow process. And while the on-going debate as to ‘what’s the best experience – online or retail?’ continues, in steps ‘mobile’ adding a new and unique flavor of complexity to the retail mix.

  • Hear about the importance of omni-channel solutions in relation to consumer spend. What are retail brands doing to drive a seamless experience across touchpoints, and how are they integrating offline and online experiences to capitalize?
  • Many traditional retail brands have recently prioritised mobile to generate all-new services and create lucrative new revenue streams. Discover which key mobile-specific features have been successful so far, and which companies have been using them

Speakers TBC

Designing for Android vs. iOS? Learn How to Get the Most Out of Each Platform.

How best should you go about designing an app that’s optimized for both iOS and Android users? What UX and UI considerations come into play, and how is it possible to ensure a comparable experience on both devices?

  • Both platforms have unique functional differences. Does this mean an expanded product team, or should one team be able to handle both with equal flair and skill?
  • Discover the material differences between the two user interfaces, and what the experience of one can teach the other. Which industries favour one OS over the other, and what impact this has on conversion rates?
  • Are Android and iOS users completely different creatures, or the same but with a penchant for a different device? Find out why knowing this is important from the development stages right through to marketing
  • Put the platform at the heart of your design: Discover why it’s crucial to know usage types, limitations and user differences on these two platforms to deliver the ultimate user experience on both

Speakers TBC

Designing for the Enterprise: What are the product considerations?

To ensure a robust, business ready app for enterprise use, extra special care needs to be taken.

  • Examine enterprise security concerns and requirements. What do you need to do to ensure your app complies with their business and security protocols? Find out what the key concerns of chief execs are at the enterprise app level.
  • Hear what people really think about customer involvement in enterprise level app development. How much, if any, access should customers have to the creation of the app development process, and why?
  • Learn about best practises and protocols should be for integration via APIs into other existing business tools and products. What security considerations might arise in the integration process, plus what should the API strategy be, to ensure maximum value to the enterprise?

Speakers TBC

IoT: Closing The Physical To Digital Gap

Mobile has always been thought of as a personal tool. With the rapid increase in connected homes, smart transport and IoT devices, mobile products will become only as powerful as the digital entities with which they integrate.

  • Take full advantage of open APIs: Find out how to embellish and empower your own products by incorporating the functionality of products and services from other brands. Next, educate your external stakeholders on the key benefits of those APIs and win their approval
  • Using third parties, both as an enhancing element and distribution channel for your app, find out how to leverage developer portals, as well as create your own
  • How mobile can increase real footfall in connected retail? Hear winning tales of truly integrated mobile-physical experiences from leading retailers who have done it

Speakers TBC

Helen Raff

Helen Raff

Chief Operating Officer
Open Mobile Media

Tel: +44 (0) 207 375 7582

Toll Free: 1800 814 3459 ext 7582

helen@openmobilemedia.com

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