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The Open Mobile Summit 2017 29 - 30 November, 2017|San Francisco, USA

2017's action-packed agenda!

Day One - 29th November

08:30 - 09:00
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, its vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

08:30 - 09:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Go to Market and Mobile Engagement
10:30 - 11:00
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimising. Build strong business cases around your team’s requirements and gain buy-in from the top.

Growth Hacking: Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilise advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

10:30 - 11:00
Data-informed product management:

Utilise the latest in analytics – from cognitive to behavioural - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritising time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

10:30 - 11:00
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Brand Protection on mobile: The Cost of Privacy in a Hyper-Connected World:

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy and what the current privacy landscape looks like for businesses. Make sure your company is not tomorrow's headline.

10:30 - 11:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Day Two - 30th November

08:30 - 09:00
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralising operational goals and fully utilising mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

08:30 - 09:00
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Mobile UX, Design & Technology
10:30 - 11:00
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyse user behaviour patterns and build the perfect mobile experience for your customers.

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

10:30 - 11:00
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It’s critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs

The Future is Visual: Mobile Video & Live-streaming

With mobile video consumption at an all-time high its paramount that your video strategy makes for effective storytelling, easier to consume experiences and scalability.

In this session, we’ll cover how to build brand new, short-form mobile video that makes the most of native tools and testing in order to align creative, media, and analytics teams in order to build outstanding visual experiences on mobile.

10:30 - 11:00
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behaviour to purchase behaviour, and how you facilitate easier payments through carriers.

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

10:30 - 11:00
Hiring, training and motivating the mobile/digital team of 2017 and beyond

Knowing what makes a strong mobile or digital executive is not an exact science. In this session, hear how to ensure you are hiring rising stars, whilst keeping your best at the top of their game, honing their skills and aptitude and driving enthusiasm and engagement across the board.

The Future of Voice Technology

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

Day One - 29th November

08:30 - 09:00
Beyond omnichannel: Understanding the role of mobile in the larger digital ecosystem

Refine your mobile strategy in an age of digital complexity and dominate the competition. Gone are the days where you have just an app and a website, its vital now that mobile’s role is understood within the larger digital ecosystem.

Uncover the possibilities of collaborating with partners in different ecosystems. From Alexa, Snapchat, Google Home and more: discover how mobile can connect with valuable partners and drive traffic back to your business.

Coordinate product and messaging across channels, and deliver a joined-up experience across all customer touchpoints to deliver unforgettable experiences on mobile.

08:30 - 09:00
Rise of the Machines: How Artificial intelligence is Transforming Mobile

A buzzword to some, but the future looks bright for AI. Hear how brands are using artificial intelligence, machine learning, automation and more to enable greater self-service, personalization, efficiency and processing.

Hear how other brands have got there, what to do with the information both required and gathered and how applicable it is for your business.

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Go to Market and Mobile Engagement
10:30 - 11:00
Investors club: Where to focus and invest money into new areas

Make budgets go further and see real ROI on your investments. Understand when to invest in new tools and technologies, how to implement them and what considerations to take when optimising. Build strong business cases around your team’s requirements and gain buy-in from the top.

Growth Hacking: Reaching a wider audience on mobile in 2017 and beyond

Gather mindshare and acquisition by placing mobile at the forefront of your engagement strategy.

Utilise advanced analytics to correctly attribute successes and widen the net through creating compelling content that captivates your target audience.

Refocus on the core elements of your business whilst expanding new products and services that drive market share.

10:30 - 11:00
Data-informed product management:

Utilise the latest in analytics – from cognitive to behavioural - for a truly data-informed mobile product.

Create true ROI, make budgets go further, attribute both success and failures, and connect the data dots to deliver truly unrivalled mobile experiences.

Managing the dynamic between growth, engagement and retention

Perfecting the old or innovating the new? Ideally, any company wants to both, but prioritising time and resources to seemingly disparate goals is no mean feat.

Uncover where you should be placing your focus during the lifecycle of your product: when to invest in new features, fix existing issues or innovate something new entirely.

10:30 - 11:00
Custom-built for you: Building personalized products that wow your customers

Understand your customer better for greater precision, and engage on a deeper level.

Do away with cookie-cutter approaches to product and craft interactions that provide value and relevance.

Take content, context, and social, to build the optimal experience for your customers.

Brand Protection on mobile: The Cost of Privacy in a Hyper-Connected World:

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy and what the current privacy landscape looks like for businesses. Make sure your company is not tomorrow's headline.

10:30 - 11:00
From Local to Global: Translating Local successes for mobile markets

Learn how to translate local success on a global level. 8 out of 10 of the largest smartphone markets are non-English regions, and the number of global mobile phone users is rapidly on the increase. With all this potential for growth it’s vital that your mobile strategy is scalable and translatable on a global level. If digital can cross borders seamlessly, why shouldn’t your business?

Are you sure you want to delete this app? Mastering Engagement and Re-engagement

Great products make engagement seem seamless. Uncover how you can keep users engaged over time and solve drop-off conundrums.

Take a look at everything from push notifications, intelligent insights and attribution, or overhauling your offering and in turn uncover how to drive; simplicity, functionality, and relevance that incentivises your users and will make them think twice about pressing that X button!

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Day Two - 30th November

08:30 - 09:00
Physical versus digital: Managing Channel Conflict

Create cohesion and enable a seamless omnichannel experience for customers by centralising operational goals and fully utilising mobile to deliver growth across company verticals and objectives. Find the balance between digital and physical.

08:30 - 09:00
Breaking down silos: Drive cross-collaboration and foster mobile culture

Ensure all teams are united around the goal and moving to the same rhythm.

Create greater alignment amongst teams and channels. Coordinate assets and resources, build a strong support network and achieve company-wide goals

Pre-order your event brochure

Full speaker list • Full conference agenda • Audience breakdown

Mobile Product
Mobile UX, Design & Technology
10:30 - 11:00
Native app or web responsive?

Discover which will reap greater rewards for your business. Refine your focus, uncover the capabilities, discover features, analyse user behaviour patterns and build the perfect mobile experience for your customers.

Aligning around Design Systems for a Consistent Experience

Define your brand by building a seamless and consistent user experience that aligns your digital teams around common principles and design patterns. Connect information architecture with design and aesthetic rendering and ensure your products feel like part of a suite – not a disparate offering.

10:30 - 11:00
Understanding the role of mobile in the customer journey

Give your customers what they want, no what you think they need.

Access your customers relationship with your mobile product and discover where you can add value.

It’s critical that you don’t lose sight of how the user is developing. Keep in touch with your userbase and understand their needs

The Future is Visual: Mobile Video & Live-streaming

With mobile video consumption at an all-time high its paramount that your video strategy makes for effective storytelling, easier to consume experiences and scalability.

In this session, we’ll cover how to build brand new, short-form mobile video that makes the most of native tools and testing in order to align creative, media, and analytics teams in order to build outstanding visual experiences on mobile.

10:30 - 11:00
App Rainmakers: Monetize your Product and push to Convert in-app

“If you build it, they will come” – but will they pay? Whether pushing for users to convert, advertising, or looking for alternative revenue streams, generating revenue is paramount for any app.

In this session we tackle everything from removing payment friction points and simplifying processes, building a strong ad-model, converting browser behaviour to purchase behaviour, and how you facilitate easier payments through carriers.

The future of AR/VR: Moving from gimmick to value creation

What sounded revolutionary a few years ago is now becoming reality. As one of the world’s most exciting pieces of technology has begun to bear fruit we take a practical look at what it means for your business and where the industry is heading next.

10:30 - 11:00
Hiring, training and motivating the mobile/digital team of 2017 and beyond

Knowing what makes a strong mobile or digital executive is not an exact science. In this session, hear how to ensure you are hiring rising stars, whilst keeping your best at the top of their game, honing their skills and aptitude and driving enthusiasm and engagement across the board.

The Future of Voice Technology

Thanks to mobile, voice interfaces are on the rise, with an estimated 20% of mobiles queries being made by the service in 2016. “The next big thing” for a while now, in this session you’ll discover some of the brands who’ve been leading the charge and enabling everything from fresh new content to outstanding customer experiences.

Josh Gordon

Josh Gordon

Senior Project Director
Open Mobile Media

US: 1 800 814 3459 ex.4348

UK: +44 (0) 207 375 4348

Email: josh@incite-group.com

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown