Day 3 of... Open Mobile Media Summit
AppCelerate
November 10th-11th, 2014, Mission Bay Conference Center, San Francisco

Appcelerate 2013 Brought Expert Insight into Mobile Apps Excellence

The Appcelerate agenda for 2013 was constructed to accommodate presentations of the most impressive business strategy and creativity from the leaders of the mobile app industry. The day included interactive discussions for high level learning and sharing of ideas, problems and solutions.

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Day 3: AppcelerateTop

Day 3: Appcelerate

7.30-8.40am Registration

The Application of Innovation: Mobile Apps Set to Shake up Traditional Industries

8.40-8.50am Chairman's Opening Remarks - Welcome to Appcelerate

Prashant Fuloria, Chief Product Officer, Flurry

8.50-9.35am Opening Panel: The Invasion of the Apps - Mobile Service Apps Disrupt Traditional Industries

Explore how new services are being offered by apps by utilising the intuituve data of the mobile platform

  • How will this further disrupt traditional service environments? 
  • Understand the innovative revenue and transactional business models that today's mobile offerings are lauching to monetise their app service
  • No more banners! Can content and great services really be the future of the app economy?

Chris Akhavan, President of Publishing, Glu
Steven Yarger, Director & Head of Mobile, Trulia
Mikael Berner, CEO, EasilyDo
Jon Jenkins, Head of Engineering, Pinterest

Moderator: Tim Chang, Managing Director, Mayfield Fund

Plenary Presentation

9.35-9.55am Mastering Monetization: The Building Blocks for the Ultimate Ad-supported Revenue Model

Understand the mobile advertising ecosystem and how to create a viable revenue stream through ad-supported apps and successfully acquire users through mobile advertising. 

Mahi de Silva, CEO, Opera Mediaworks

App Idols - User Experience

9.55-10.10am The Mobile Age of Hotel Reservations: The New Way to Get a Room

In the largest and most profitable category of e-commerce, HotelTonight walks the hotel booking high wire without a website net.

Sam Shank, CEO, HotelTonight

10.10-10.25am Going Places with a Better Understanding of the Mobile Experience

Get to to the foundations of how people use their phones to build a user experience that will engage your customers.

Katherine Bose, Director, Business Development, TripAdvisor

10.25-10.55am Morning Coffee Break

10.55-11.10am Mastering the Social Gaming User Experience

Deliver a customised user experience for gamers that can be rolled out on scale.

Aber Whitcomb, Chief Technology Officer, SGN

11.10-11.25pm Get the Greatest Results From Your App

Hear how this former TV station has innovated in its mobile offering to become one of the most recognised sports results based apps in the US.

John Levy, CEO, theScore

11.25-12.10pm User Experience Breakouts

Unique Opportunities and Challenges: Designing Developing World Technology

Joshua Stern, CEO, Telerivet

Mobile UX: Building the Value Proposition

Tony Alfaro, CEO, Ribbon

TV Everywhere and Second Screen: The Next Level

Scott Maddux, GM AWE, Bottle Rocket

OnePlatform Foundation - Making Android Open

Alex Zverev, Head of Yandex.Store

12.10-1.35pm Lunch

App Idols - Monetisation

1.35-1.50pm App Strategies for Today's Entertainment Ecosystem

In today's multiscreen environment, mobile has become a cornerstone of any distribution strategy. Now, the focus is on building and monetizing these mobile experiences to address all the ways in which TV viewers engage with and watch television today.

Rob Gelick, SVP & GM of Digital Platform, CBS Interactive

1.50-2.05pm The Evolution of Mobile User Acquisition

How are emerging mobile-only businesses driving changes to user acquisition?

Zubair Jandali, Head of App Developer Ad Sales, Google

2.05-2.20pm Making the Most of Moments

Mobile is becoming a big part of our daily lives. We use these devices to increase productivity, chill with entertainment, finding recipes, tracking health/fitness, and more. These moments make up our day and it's now possible to find the happy moments and instances of achievement in each one of these activities.

Kiip tracks over 500 million moments a month across 1,500 apps to surprise and delight people when they accomplish an achievement.

Courtney Guertin, CTO & Co-Founder, Kiip

2.20-2.35pm What’s the Forecast? The Global Outlook for Mobile Revenue

With a vision to expand internationally and monetize ad sales, using both weather and consumer data to drive revenue from The Weather Channel’s mobile business.

Alex Linde, VP Mobile & Digital Apps, The Weather Channel

2.35-3.20pm Monetisation Breakouts

 

Google: The Search for New Innovations in Mobile Advertising

Tom Price, Product Manager, Google Admob
Vishay Nihalani, Product Manager, Google Admob

In App Purchasing and the New Frontier for App Revenues

Emily Greer, Founder, Kongregate

Distimo: Analyse the Potential of Your Mobile App

Scott Reyburn, Data Journalist, Distimo

3.20-3.40pm Afternoon Coffee Break

App Idols - Engagement & Scale

3.40-3.55pm Redefining Engagement: Is Discovery the New Search?

Innovation at Poshmark is generating a massive community of fashionistas and restyling commerce.

Manish Chandra, CEO, Poshmark

3.55-4.10pm What Will it Take to Mainstream Ridesharing?

The face of urban travel is changing with new legislation and the power of the mobile phone. Hear how Sidecar are preparing for a travel revolution.

Sunil Paul, CEO, Sidecar

4.10-4.25pm Successful Scaling on Mobile: What are the Risks and Challenges?

With more than 200 million registered users and more than 70 million listening every month, Pandora has cracked the code on how to maintain and evolve mobile apps when you have tens of millions of users.

Chris Martin, VP of Engineering, Pandora

4.25-4.40pm Fostering the Interactive Experience Through Mobile Technology

Smart devices have changed the way consumers engage with TV shows and make purchasing decisions. Now, we must connect the intense story-telling power of TV with the personal and intent-based behavior of digital.

Daniel Danker, CPO, Shazam

4.40-5.25pm Engagement & Scale breakouts

Mobile Retargeting for Apps - Increase Revenue and Win Back Dormant App Users

John Rankin, Vice President of International Sales, Trademob

Dive into Cross-Platform with Objective-C

Collin Jackson, CEO & Co-Founder, Apportable

Zappos Breakout TBC

Aki Iida, Head of Mobile, Zappos

 

 

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Andrew Pyrm
Andrew Pym
Conference Organiser
Open Mobile Media
apym@openmobilemedia.com
+44 (0)20 7375 7599 (Europe)
1 800 814 3459 ext 7599 (ROW)
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