Appcelerate 2013 Brought Expert Insight into Mobile Apps Excellence
The Appcelerate agenda for 2013 was constructed to accommodate presentations of the most impressive business strategy and creativity from the leaders of the mobile app industry. The day included interactive discussions for high level learning and sharing of ideas, problems and solutions.
The Application of Innovation: Mobile Apps Set to Shake up Traditional Industries
8.40-8.50am Chairman's Opening Remarks - Welcome to Appcelerate
8.50-9.35am Opening Panel: The Invasion of the Apps - Mobile Service Apps Disrupt Traditional Industries
Explore how new services are being offered by apps by utilising the intuituve data of the mobile platform
- How will this further disrupt traditional service environments?
- Understand the innovative revenue and transactional business models that today's mobile offerings are lauching to monetise their app service
- No more banners! Can content and great services really be the future of the app economy?
Moderator: Tim Chang, Managing Director, Mayfield Fund
9.35-9.55am Mastering Monetization: The Building Blocks for the Ultimate Ad-supported Revenue Model
Understand the mobile advertising ecosystem and how to create a viable revenue stream through ad-supported apps and successfully acquire users through mobile advertising.
App Idols - User Experience
9.55-10.10am The Mobile Age of Hotel Reservations: The New Way to Get a Room
In the largest and most profitable category of e-commerce, HotelTonight walks the hotel booking high wire without a website net.
10.10-10.25am Going Places with a Better Understanding of the Mobile Experience
Get to to the foundations of how people use their phones to build a user experience that will engage your customers.
10.25-10.55am Morning Coffee Break
10.55-11.10am Mastering the Social Gaming User Experience
Deliver a customised user experience for gamers that can be rolled out on scale.
11.10-11.25pm Get the Greatest Results From Your App
Hear how this former TV station has innovated in its mobile offering to become one of the most recognised sports results based apps in the US.
11.25-12.10pm User Experience Breakouts
|Unique Opportunities and Challenges: Designing Developing World Technology||Mobile UX: Building the Value Proposition|
|TV Everywhere and Second Screen: The Next Level||OnePlatform Foundation - Making Android Open|
App Idols - Monetisation
1.35-1.50pm App Strategies for Today's Entertainment Ecosystem
In today's multiscreen environment, mobile has become a cornerstone of any distribution strategy. Now, the focus is on building and monetizing these mobile experiences to address all the ways in which TV viewers engage with and watch television today.
1.50-2.05pm The Evolution of Mobile User Acquisition
How are emerging mobile-only businesses driving changes to user acquisition?
2.05-2.20pm Making the Most of Moments
Mobile is becoming a big part of our daily lives. We use these devices to increase productivity, chill with entertainment, finding recipes, tracking health/fitness, and more. These moments make up our day and it's now possible to find the happy moments and instances of achievement in each one of these activities.
Kiip tracks over 500 million moments a month across 1,500 apps to surprise and delight people when they accomplish an achievement.
2.20-2.35pm What’s the Forecast? The Global Outlook for Mobile Revenue
With a vision to expand internationally and monetize ad sales, using both weather and consumer data to drive revenue from The Weather Channel’s mobile business.
2.35-3.20pm Monetisation Breakouts
|Google: The Search for New Innovations in Mobile Advertising|
|In App Purchasing and the New Frontier for App Revenues||Distimo: Analyse the Potential of Your Mobile App|
3.20-3.40pm Afternoon Coffee Break
App Idols - Engagement & Scale
3.40-3.55pm Redefining Engagement: Is Discovery the New Search?
Innovation at Poshmark is generating a massive community of fashionistas and restyling commerce.
3.55-4.10pm What Will it Take to Mainstream Ridesharing?
The face of urban travel is changing with new legislation and the power of the mobile phone. Hear how Sidecar are preparing for a travel revolution.
4.10-4.25pm Successful Scaling on Mobile: What are the Risks and Challenges?
With more than 200 million registered users and more than 70 million listening every month, Pandora has cracked the code on how to maintain and evolve mobile apps when you have tens of millions of users.
4.25-4.40pm Fostering the Interactive Experience Through Mobile Technology
Smart devices have changed the way consumers engage with TV shows and make purchasing decisions. Now, we must connect the intense story-telling power of TV with the personal and intent-based behavior of digital.
4.40-5.25pm Engagement & Scale breakouts
|Mobile Retargeting for Apps - Increase Revenue and Win Back Dormant App Users||Dive into Cross-Platform with Objective-C
|Zappos Breakout TBC|
Open Mobile Media
+44 (0)20 7375 7599 (Europe)
1 800 814 3459 ext 7599 (ROW)