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Succeeding in Payments – Summit Agenda

Following extensive industry research, we are proud to present the agenda for the Mobile Payments Summit Latam. Covering the key issues surrounding consumer adoption, regional regulations and overcoming consumer trust issues.

Day One

7:45

9:00
REGISTRATION, EXHIBITION & WELCOME COFFEE
9:00

9:25

What is the current stage of mobile payments development in Central America?

Learn about the current state of mobile payments in the region and as some countries have achieved penetration rates of more than 1.5% thanks to several key strategies.

  • Roadmap: What is the impact of mobile payments in the region? and How to build a successful business model?
  • To enhance adoption, there needs to be an increased focus on communicating the value proposition to consumers. We explore how market leaders are achieving this
  • Learn the most important elements that have made the transformation of Tigo successful in some countries in Central America

Eleonora Gabaldon, Mobile Financial Services International Business Development, , Tigo Money

9:25

9:50

Increasing adoption: proving the value proposition of mobile payments

The mass consumer still struggles to appreciate the value of mobile payments. Understand how to gain buy-in from consumers across the region amid a varied demographic.

  • Explore how to develop the value proposition of mobile payments for different communities: from unbanked to young professionals, to maximise adoption
  • Look at key customer touchpoints: SMS, bank tellers that can be used to communicate the benefits of mobile payments in order to increase adoption.
  • Understand how to push product to the varied types of consumer by assessing successful partnerships with government and MNOs.

Alexander Sjögren, CTO, YellowPepper

9:50

10:15

Bank-as-a-Service infrastructure as a key trend in banking and financial industry

Massive growth of fintech globally causes a huge demand for advanced banking infrastructure, which is necessary for most of fintech startups

  • Banks’ IT legacy doesn’t allow startups to integrate fast and effectively, that is why banks have to partner with new players – bank-as-aservice (BaaS) platforms/li>
  • BaaS platform is an API-based middleware between banks and non-banks, which allow them to integrate and cooperate in a most effective way

Vladislav Solodkiy, Managing Partner, Life.SREDA

10:15

10:45
EXHIBITION & NETWORKING COFFEE BREAK
10:45

11:10

Revolutionizing retail banking in Costa Rica

Personal banking is being revolutionised in Costa Rica. Spearheaded by Banco Lafise’s Monibyte program, customers can now complete key banking tasks with on the move without having to set foot in a banking branch

  • Get an overview of how Banco Lafise developed and launched a mobile product offering for their customers in Costa Rica, and learn how they overcame low digital adoption rates
  • Understand the key drivers behind consumer uptake of the Monibyte app, and determine how Banco Lafise were so successful with their product offering
  • Get an overview of the current state of mobile payments and banking in Costa Rica, and realise how to apply the results from lessons learnt to the wider Latin American market

Johnny Robles Zúñiga, CTO, Banco Lafise

11:10

11:35

The Brave New World of M-commerce

As mobile adoption grows, more and more retailers and brick and mortar businesses are embracing mobile technologies to make commerce secure, convenient, accessible and attractive to the consumer

  • Anything anywhere anytime: leverage mobile payments to respond to the consumer’s desire for convenience and make your products and services work around the clock
  • Together against distrust: collaborate with network operators, government regulators and independent parties to move into largescale adoption of m-commerce
  • Control above all else: enable the cash-centric consumer to control their m-commerce activity through detailed records, budgets and accounts and accelerate the complete switch to mobile

Andreas Mjelde, CEO, Linio

11:35

12:00

Convincing the untrusting consumer to use & adopt mobile banking applications

Learn how Latin America can catch up with technological innovation and build trust with the reluctant consumer

  • Explore how to build trust with the consumer and transform your company perception into a trusted companion
  • 10 key bank strategies in electronic channels for the upcoming future
  • Becoming more transparent: how clear communication can help increase awareness amongst the unconvinced

Martin Cascante, Head of Electronic Channels, Banco Ciudad de Buenos Aires

12:00

1:00
EXHIBITION & NETWORKING LUNCH BREAK
1:00

1:25

Changing consumer habits. Driving mobile payments adoption in LAC

Smartphone penetration continues growing rapidly in Latin America, serving as a catalyst for the growth of mobile solutions. These are the early days of mobile payments as third-parties launch payment applications and financial institutions launch their own mobile payment solutions in the region.

  • Understand the impact of global mobile trends in Latin America
  • Get an update on NFC mobile payment initiatives
  • Discuss the key factors for success in driving adoption of mobile payments.

Allen Cueli, Senior Director, Mobile Solutions, Visa Inc.

1:25

1:50

Developing a mobile payment application with security in mind

How to develop mobile applications that are secure from the point the idea is conceived.

  • Overview of the Payment Application (PA) – Data Security Standard (PA-DSS) framework
  • Type of Payment Application according to PA-DSS (regular PA vs mobile PA)
  • Common pitfalls to avoid (architecture and design)
  • Lessons learned, real life example (Bank in Central America)

Kelvin O. Medina, Senior Security Consultant, Trustwave

1:50

2:20
EXHIBITION & NETWORKING BREAK
2:20

2:45

Launching Pagos Digitales Peruanos BIM digital wallet

With over 23,000 registered accounts, Pagos Digitales Peruanos’ BIM mobile has revolutionised consumer banking for over 9 million Peruvians lacking access to financial services. Get insight into a unique mobile wallet offering developed with multiple major national players.

  • Realise how the concept of BIM as a tool for the unbanked was rooted in Peru’s legal framework, taking advantage of policies designed to allow e-money promote financial inclusion
  • Understand how BIM brought together a collective of national banks and telecom partners to develop the mobile wallet project, ultimately succeeding in delivering a seamless service that works across all telecom providers
  • Determine how BIM’s ongoing experience could benefit other countries looking to leverage mobile payment systems as a way to promote financial inclusion

Miguel Arce Téllez, Commercial Director, Pagos Digitales Peruanos

2:45

3:10

Developing an App from Desktop to Mobile.

The Monibyte functionality in Desktop and Mobile Devices

  • Understanding customer needs on different platforms
  • The Importance of security
  • Fraud prevention

Mario F. Hernandez, Chairman & CEO, IMPESA

3:10

3:35

Competing to dominate: Digital payments changing the competitive landscape in LATAM

Digital payments are enabling a multitude of new companies to compete in established industries. However, rapid change in regulation is requiring new players as well as incumbents to keep up to speed with policy developments.

  • Get an overview of the fast changing economic landscape of digital payments and determine how to modify your product offering to continue to be competitive
  • Understand how digital payments can help overcome barriers and scale disadvantages for new entrants

Flavio Litterio, Partner, McKinsey & Co

3:35

5:00
EXHIBITION & NETWORKING END DAY 1

Day Two

7:45

9:00
REGISTRATION, EXHIBITION & WELCOME COFFEE
9:00

9:25

From mobile transfer to mobile money

Remittances between the United States and Latin American countries have long been a key component of the region’s economies. With an increasing array of mobile money options available, the traditional remittances model is being disrupted.

  • Examine the key advantages of mobile money over traditional remittance options to retain more customers
  • Look at ways of accelerating the adoption of mobile remittances to improve financial inclusion
  • Understand the newest global money transfer trends and brace yourself for the mobile future in Latin America

Daniel Ayala, Global Remittance Services, Wells Fargo

9:25

9:50

Big Data at the service of the borrower

A large portion of the population has inadequate access to credit report information hindering them from applying for loans and borrowing funds. When FICO scores fail to accurately paint a loan applicant’s entire picture, innovators take to new technological advances to advocate for the borrower.

  • Examine the latest approaches of adopting big data insights from social, mobile and online platforms to provide more targeted options and meet the customer’s personalized financial needs Session description
  • Understand how to adapt advanced technologies to create a simple, smooth and efficient process and enable more customers to apply for a loan in minutes through their smartphone
  • Pick up tips on how lean automated processes can enable savings on overhead costs to introduce highly competitive interest rates for the borrower

Sergio Chalbaud, CEO, Fintonic

9:50

10:15

Mexico creates opportunities for financial inclusion

Financial inclusion must be accompanied by initiatives that educate in an attractive way to the consumer

  • Know how Scotiabank uses strategies and create opportunities for the adoption of products and services with digital campaigns and financial inclusion for final user
  • Learn how to create initiatives and brand loyalty as those used by banks to promote the use of mobile payments just like Scotiabank.

Jose Esquinca, VP. Retail Strategy, Scotiabank, Mexico

10:15

10:45
EXHIBITION & NETWORKING COFFEE BREAK
10:45

11:10

Introducing Project F

Initiative created and led by the banking industry, which seeks to establish itself as an inter-agency strategy for the massification of electronic payments

  • The advantages and challenges of carrying out initiatives interacting with the industry and different sectors of the economy
  • The role of unions to develop internal strategies with the municipal and central government

Santiago Castro, President, Asobancaria Colombia

11:10

12:10

Panel Discussion: Multichannel solutions (computer, money and mobile) the challenges and benefits of platforms all in one.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.“ Maya Angelou

Moderator & Special Guest: [*TBC], CEO and Cofounder of [*TBC], the leading equity crowdfunding platform for crowdsourced venture capital.

  • Know how [*TBC] app integrates its successful native interface in a harmonious way with smart phone users and customers of [*TBC]
  • Learn how VISA works in preventing data theft which amount to more than 100 million credit and debit cards at major retailers and counting
  • Learn from Walmart the king of retail in Mexico how their “Every Day Low Price” program can potentially be integrating in mobile payment solutions
  • [*TBC] shows a complete shopping experience with the mobile application designed for retail chain [*TBC]

Daniel Andrade, Director, Mobile Solutions, Visa Inc., Latin America and Caribbean Region
Mario de Armas, Senior Director of International Payments, Walmart

12:10

1:10
EXHIBITION & NETWORKING LUNCH BREAK
1:10

1:35

Growing local, before going global: Remember to solve the problem

Many technology companies think that solving a big problem means “going global” as quickly as possible. As they rapidly scale, these companies lose sight of solving real-world pain points for customers that are very different from one emerging economy to the next.

  • Learn from Remitly’s case study how to develop your market-specific network before scaling globally to achieve sustainable long-term growth
  • Identify the specifics of your local market to custom tailor your product and adapt to regulatory, infrastructure and cultural challenges
  • Discover strategies to focus on the customer and product rather than rely on vanity metrics to prove success

Anay Shah, Head of International Partnerships, Remitly

1:35

2:35

PANEL SESSION: Beautiful experiences for the everyday consumer

As mobile storms onto the LATAM scene, product standards haven’t quite kept up. Get an insight into building the perfect product from the regional experts.

  • Develop compelling user experiences for the divided consumer: adopt a balanced focus for feature phones, smartphone and mobile web products to be consumer ready
  • From zero to hero: examine case studies on successfully introducing new mobile products from market leaders and learn the best practices

Ernesto Bredee, Founder, TacoGuru
Mario Hernandez, CEO Founder, Monibyte

2:35

3:05
EXHIBITION & NETWORKING COFFEE BREAK
3:05

4:05

PANEL SESSION: Regulation: increasing clarity

As mobile payments are still a relatively recent phenomenon, regulation is still on its way to keep up. Get a clear understanding of the regulatory landscape

  • Smaller players: Get to grips with regulation (entry to market, basics, PPI, local certification) to develop competitive offers
  • Highlight on the markets furthest ahead of emerging countries and learn from the geographical leaders in order to speed up your market.
  • Examine the effect of new regulation in banking sector and look at the organisational changes necessary.

Santiago Castro, Presidente, Asobancaria Colombia
Joanna Charles, Presidente, Asociación de Bancos del Caribe
Fabricio Vargas, Jefe de Infraestructura de llave publica, Asoban Bolivia
TBC, MasterCard

4:05 EXHIBITION & NETWORKING END DAY 2